Zest

What does gifting have to do with ecommerce's hottest buzzword, adaptive retail? Turns out, a lot. Walmart is one of the loudest voices in the latest retail trend, putting out its first Adaptive Retail Report this year — and it’s turning heads. You might think this trend is all about augmented reality and artificial intelligence, but that’s not the full picture. Adaptive retail isn’t about the robots. It’s about the people. At its core, this trendy term embraces: • leveraging tech to adapt quickly.  • abandoning siloed data and experiences. • providing customers with ways to shop that match how they want and need to. If your ecommerce gifting channel is limited to a single contact form that's kind of hard to find, you're giving people one very specific way of buying gifts from your store. Zest is the only platform giving ecommerce brands the tools to adapt to both DTC and B2B shoppers wanting to buy gifts in a way that fits them best — whether that's a high-touch project started via an OG contact form or a contactless self-service gift checkout. Don't let your gifting strategy be the last holdout in your adaptive retail journey. #adaptiveretail #ecommercetrends #ecommercegifting

📣 NEW BRAND PARTNER 📣 It's time to transcend with our newest partner, Violet Flame Chocolate. 🧘♂️ Katrina Markoff is the founder of Violet Flame Chocolate and Master Chocolatier who's been innovating and expanding the power of cacao for decades. Her accolades are objectively impressive — Top 10 Chocolatier in the World, Woman Entrepreneur of the Year, Food Artisan of the Year, Top 100 Most Creative People in Business (to list a few) — but her creations are otherworldly. Equal parts cacao, art, imagination, and elegance, each gift is an absolute experience for both palate and mind. Every bite engages your senses, brings your imagination to the forefront, and bridges the tangible world to your intangible intuition. Violet Flame Chocolate's roster of recipes boasts rarified ingredients, botanicals, and ancient elixirs that combine to put people on a path toward genuine self-discovery. If you're wondering how a truffle could possibly take your entire being to another level, we recommend you try them for yourself (and share the experience with everyone you know) right here 👉 https://lnkd.in/gGAdKrzH #chocolate #corporategifts #bestgiftsever #otherworldly

📣 NEW BRAND PARTNER 📣 Whomst amongst us hasn't been absolutely seduced by the sweet waft of a freshly baked cookie? Warm, soft, melty — objectively irresistible. 🍪 🤤 And now you can spread that gift of ultimate indulgence far and wide with our latest Zest partner, Insomnia Cookies! Since 2003, the crew at Insomnia Cookies has been meeting America's cookie needs with a special penchant for the late-night crowd. Borne from a University of Pennsylvania dorm room, this cookie shop has since baked up more than 200 brick-and-mortar stores, launched nationwide shipping, and become ridiculously easy to send to one or tons of people in a single checkout with Zest. Peep Insomnia Cookie's latest innovation and march toward total cookie domination in its sweet new gift shop 👉 https://lnkd.in/gjA2wwhW #cookiegifts #corporategifts #cookiesorbust

📣 NEW BRAND PARTNER 📣 Cacao connoisseurs, rejoice! We are so lucky to be able to shout about our latest partner Dandelion Chocolate! For more than 10 years, the team at Dandelion has been lifting up the craft of chocolate making to its highest form. With full-hearted devotion to letting the flavor of the cocoa take over tastebuds, their catalog is outfitted with toffee, gâteau basques, bars, truffles, and more that'll make your mouth water. (We suggest moving your fingers as fast as you can and gifting their chocolate-dipped fig truffles to everyone you want to impress ASAP.) From everyone at Zest, we're so excited to see all the places these simply perfect bean-to-bar gifts will go. 🍫 Check out their snazzy new self-service gifting storefront right here 👉 https://lnkd.in/gHxtWZ2m #onlinegift #chocolatelover #ineedthisinmymouthrightnow

Clif Family has Big Plans to make this the best holiday season *ever.* 👄🍷👍 But in a world where pretty much every online brand is doing the same thing, how is the team gonna pull this off? Easy — Clif Family has been paying attention to its customers and crafting a strategy just for them. The team is bringing in a hip look, thoughtful holiday bundles, trendy collabs, and a gifting experience that doesn't make people want to weep. (And according to them, you don't even need a brain to know that a better gifting experience is a good idea.) 🙅♂️ 🧠 Creep on the rest of their holiday playbook (and maybe copy it for your own store) right here 👉👉👉 https://lnkd.in/gT2ud6uC

Have you explored many of the multi-ship checkout options that have been around? Yeesh, it's rough out there. 😬 The tools and apps you tried in the past are clunky, outdated, hard to set up, harder to use...the reviews say it all. The people have spoken. And the people are *not* happy. A lot of our partners have used apps like that before. And those bad experiences almost had them throw in the towel and concede to the idea that multi-ship just couldn't be done well in ecommerce. Luckily, they talked with us. A beacon of online gifting hope. And they've never looked back. A great multi-ship checkout experience is a savior for shoppers *and* the internal teams tasked with processing hefty gift orders. We made a platform that's intuitive, on-brand, user-friendly, and high-converting (aka none of the rotten bits from the apps of yore). See why Zest's multi-ship checkout is what dreams are made of >>> https://lnkd.in/gREkDDUu

Couldn't have said it better ourselves, Clif Family 🍷 Gifting has truly *never* been easier.

Stop pumping all your resources into Black Friday and Cyber Monday. Heck, don't even narrow your focus on Cyber 5 at all. If you really want to rake in the most revenue this holiday season, think outside that teensy, tiny five-day window. Heaps of people have their holiday shopping underway already, and if you're not hyping up your gifts, promos, and more, you're missing them. See why this unseasonably early shopping is trending and how you can leverage the new normal 👉👉👉 https://lnkd.in/gZiBtxT6 #ecommercetrends #onlinegifts #holidayshopping

There are *a lot* of tactics, tips, and hot takes on LinkedIn. 🗣🗣🗣 Should you listen to all of them? No way. Should you listen to us? Well, duh, but only because we're dishing some facts riiiiiiight now: 👉 Gen Z and millennials are the least likely to physically go into a store to shop. They are digital-first consumers, friends. 👉 By 2029, 97% of consumers are going to be shopping online in the U.S. So, pretty much everyone with an internet connection and a credit card. 👉 The U.S. gifting market has grown beefier than $1 trillion, with corporate gifting tacking on another $300 billion and counting. 👉 Google searches for "online gift" went up 80% in 2020, and the year-round motivations for gifting haven't cooled off. More people are buying more gifts, and they're buying those gifts online. We won't reveal any spoilers in this post, but you can read up on the biggest opportunity for ecommerce brands in 2025 right here (hint: it leans into all the data we just dropped above) 👉👉👉 https://lnkd.in/gYa9SwFM #ecommerce #onlinegifting #ecommercetrends

The time is nigh. Gird your gifts.