Zesty Paws (part of H&H Group)

We're thrilled to share that our Zesty Paws® Healthy Aging supplement received a pawsitive review on Vetstreet! 🏆   The benefits of maintaining your dog's zest for life can't be overstated. Whether it's their brain health, heart function, or cellular energy, our Healthy Aging supplement is a fur-tastic choice for dogs who want to keep feeling their best at any age.   Curious to learn more? Fetch the full review below. #PetHealth #ZestyPaws #HealthyAging

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Pet brands in the ingestible category have some unique challenges. I'm talking about supplements, food, and treats. Here are some common questions and concerns we hear from pet parents: 1. My cat/dog is a fussy eater. What happens if they don't like the taste? Now I'm stuck with a product I can't use. 2. My cat/dog has a sensitive tummy. Will this make them sick? 3. Where are the products sourced from? 4. How is it manufactured? Is the facility in the US? These are all very valid concerns and you can't blame a pet parent for asking! After all, it's their cat or dog's health and wellbeing on the line. Here's how to make sure their concerns are addressed properly. 1. Don't include synthetic fillers or binders in your product. Overwhelmingly, when you look at bad reviews on ingestibles on Amazon, it's because the product made their pet throw up, often because of a reaction to the synthetic fillers. Include this guarantee in your brand messaging. 2. Offer a money back guarantee. Guess what? Most pet parents won't return the product even if their pet doesn't like it. But a guarantee provides them with peace of mind that you stand behind your product and they can buy with confidence. 3. Be specific and transparent about ingredients on your packaging. Is your salmon oil wild caught in Alaska? Specify that. 4. Display your manufacturing standards prominently, especially if you use a cGMP compliant facility. 5. Use social proof! Nothing will persuade a potential buyer more than another pet parent vouching for your product. Encourage those online conversations in the comments. That means you need to pay attention to the comments in your ads!! I'll say it louder for the people in the back. If a brand is radio silent on comments in the ads, it not only looks sketchy, but it hurts engagement. Case in point: We were managing ads for one client in the supplement space. A pet parent asked if any others had experience using the product. It just so happened that particular ad didn't have a lot of engagement, but another one had A LOT, including testimonials from other pet parents. We linked the user to the other ad which assuaged her concerns about purchasing. Supplements and food are very fast growing categories. You can't afford to lose out on potential customers by not addressing their very valid concerns. P.S. Zuzu loved posing with the new treats she's been trying out for our latest platform, Dogs Review Stuff, now live on TikTok and Instagram! https://lnkd.in/eP53zWhr She took this dental bone from Zesty Paws (part of H&H Group) in her mouth and walked around the house with it for a good 15 minutes before eating it - a weird habit she has when she likes something she has to chew on for a while! Thanks Allison Winer for hooking us up. Content coming soon :)

With premium ingredients like Glucosamine, Chondroitin, Probiotics and a whole lot more, these chewables taste delicious (trust us, our official four-legged taste testers told us) and provide multifunctional support to your dog to keep them feeling zesty and happy.

WFLA-TV News Channel 8 / WTTA-TV The CW Tampa Bay showing pet parents how to spoil your pets this summer with products like our 8-in-1 Multivitamin Bites, Allergy & Immune Bites, and more!

Omega cat mousse treats are a delicious way to support your cat's skin, coat, and cellular function to keep your bestie feeling healthy, happy, and Zesty.

Our Hip & Joint Bites for Dogs was named one of the best by U.S. News & World Report! Dr. Bethany Hsia says, “Look for supplements that contain ingredients like glucosamine and chondroitin, which are essential for joint health in growing puppies.”

"With this paste at your disposal, you can forget about messy struggles and wasted medication — just scoop the amount required, wrap it around the medicine, and give it to your pooch! They will love the tasty bacon flavor, while you’ll appreciate the easy preparation and added health benefits." - Dogtime talking about our Pill Wrap Probiotic Paste.

Dogs can benefit from coconut oil in a variety of ways! Our tail-waggingly tasty Coconut Oil is derived from 100% certified USDA organic coconuts to provide pawsome support for your bestie.

"Zesty Paws Ancient Elements Probiotic Bites is an excellent choice for a wide variety of live, probiotic strains in chew form." - A-Z Animals