The big issue with AI content, especially around 'expertise' with LLMs is so apparent with the LinkedIn 'collaborative' AI articles on SEO. It's churning out content about SEO talking about bounce rate, toxic links, and how you need to spend hours agnosing over meta descriptions. Just drowning in half-truths and misinformation. SEO is going to be particularly interesting in the next few years! #seo
James Kelly
9mo
I can't get to the end of LinkedIn's collaborative articles, let alone bear to contribute to them. I've noticed in my own experience with search engines that more and more of this stuff is rising to the top of the SERPs. Is it going to drown out the good stuff, Mark? Or is there an actual human holding a torch at the end of the tunnel?
I hate that they don't seem to have any sort of downvote or similar so that you could at least do something about.
Faisal Yaqoob
9mo
I'm posting GPT-generated answers solely to earn the top voice sticker, similar to LinkedIn's AI-generated content. This might result in generic, vague content across various industries, leading to more top voice stickers for everyone.
I was just thinking the same. I report many of those AI generated articles and try demystifying myths but it is time consuming.
Preeti Gupta
9mo
Lol my speculation is that they're doing it just for the "fame" and the "top voice" badge. And they're effectively spreading misinformation in the process.
Eric Novinson
9mo
I see it as an opportunity to point out the misconceptions in the AI articles because readers might appreciate that and vote up my answers.
Clwyd Probert
9mo
AI-generated content in the realm of SEO does often miss the mark, mainly because the nuances of SEO can't be fully grasped by an algorithm—yet. While AI can churn out content at scale, the trade-off is usually the quality and accuracy of that content. At Whitehat, we emphasise the human touch in everything SEO-related. Machines can handle the data-crunching, but it takes human expertise to interpret that data meaningfully. So, while AI content might be tempting for its efficiency, the devil is in the details, isn't it? How do you think we can mitigate the risks of misinformation in AI-generated SEO content?
Erika Varangouli
9mo
Yes! Exactly my thoughts and what I posted about last week. Bear in mind, LinkedIn is very vague around what its Editorial team's involvement is in it - from what I understand it could start and finish with the prompt and selection of sections.
Rüdiger Dalchow
9mo
So basically everything stays like it was for years ... only the stupid stuff gets eyeballs like it's on steroids
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9moTo be fair, I'm just posting GPT-generated answers to get the magical top voice sticker. I want to see what happens when I get it. If LinkedIn is doing AI content on those pages, I will too! This issue probably isn't as prevalent in other industries. It just means those pages will be just as vague and uninformative as other generic SEO articles and we all get top voice stickers.