Tomer Cohen’s Post

Is Magento Dying? Is it already dead!?😬😵 Take a listen to the lastest Your Basket Is Empty podcast featuring the wise words of Ed Bull, one of the Co-founders here at Limesharp 😎 It also touches on the many benefits of Centra and the re-platforming of one of our clients, Paul Smith 🚀 Definitely worth a listen for anyone in the e-commerce world! https://lnkd.in/evrUZAB6 #ecom #ecommerce #podcast

Etsy made big (negative) changes to new and some other sellers. Here is how they communicate it: 1st: Shop Setup Commission: "We´ll start by introducing this fee to some new shops. They´ll pay a one-time setup fee of $15 before they can open for business." Reread again... "...to some new shops..." 2nd: Delay in payments to new sellers: "We want to create a better, more trustworthy experience for buyers who purchase from brand new shops... we`re making these updates to help ensure sellers who are just getting started can fulfill their orders or provide refunds when needed." So what? What do you think about the recent Etsy changes? #etsy #pod #sidehustle

I've been a long time follower and admirer of Nadya O. and her company August. The passion and drive she has is unlike ANYTHING I've ever witnessed. Her brand destigmatizes menstruation and is reimagining period care for the world. Everything they do is inspired by the community and I couldn't be more overjoyed to share her episode and feature on the Shopify Masters podcast is LIVE now---go listen. #Shopify #ShopifyMasters #podcast #entrepreneurship

🤩 The Biggest Sales Day I’ve Ever Had On Amazon How do you get a leap in sales without spending a ton of time and money? In a recent episode of the Brand FortressHQ podcast,  Dano E. Falk shares how he got 10x in sales from external traffic using a simple but something often overlooked… Press Release!  News websites are always looking for content to post on their platforms. Submitting press releases is a great way to get attention and make it easy for them to post about your product.  It's common for Amazon sellers to only look at paid ads like PPC, but sometimes hidden gems like press releases can be just as helpful. 🔷 Biggest Sales Day: “They saw this press release and took note of some unique features of my product and then they wrote an article about this product and  linked to amazon and suddenly my sales went from 10 units a day to 100.” 🔷 Understand, there are services that can help you submit these press releases so you can get in front of publications that looking for fresh ideas. In the episode, Dano also explains why you should consider selling in Japan and how to be successful! Spoiler: it’s the 4th largest Amazon marketplace. Who knew!? He also shares some great insights on selling an Amazon business, building a brand on and off of Amazon, using external traffic, and building and engaging an audience. Listen to the full episode: https://lnkd.in/gXH2xCmD

At this point I have made sure that even my Nana’s keep-fit instructor knows that Passionfruit had a 5k run with Russ Cook aka The Hardest Geezer on Friday. It was a pinch me morning and he really is the best. In a recent interview Russ commented that he feels blessed to have been born in this generation where guidance can come through online resources such as podcasts. And as I have been thinking more about my love of BYOB (building your own boards) of virtual advisors, this of course struck a chord... So this week I wanted to share two relatively recent additions to my Board. Nick Martell and Jack Crivici-Kramer cohosts of The Best One Yet podcast. Nick, Jack & their unmatched energy are not only an effective morning indicator of how badly I need a coffee, but a 20 minute download of the 3 business news stories you need. 2 of my favourites this week... 1. Etsy human-touch rule 👐 Etsy has just launched a new campaign (‘Keep Commerce Human”) to glorify human creativity- believing that a human touch is the antidote to AI spam. Why? Well recently Etsy has been looking less- Etsy and more Temu. This is due to schemers buying up ultra cheap goods and trying to pass them off as arts and crafts. So now Etsy have dropped new policies for what is allowed on the site. If you want to sell, you have to verify that the product has been made/ designed/ curated by the seller. The takeaway? Human curation is going to be more important than ever to help people sift through AI junk. 2. Driscoll's “sweetest strawberry yet” 🍓 (I never thought I would be so invested in strawberries but here we are…) Driscoll's grows 1 out of 3 berry’s sold in America and for 120 years, they have had the same exact policy- throw out the sweetest berries. This is because the sweeter the strawberry, the more delicate it is and harder to package and ship. That is until they unveiled their “sweetest strawberry yet.” Protecting the sweetest berries and selling them for a hefty premium (70% more.) Now 20% of their revenue comes from these VIBs. The takeaways? Sometimes the answer is not to think big but to think small Either sell to everyone (classic berry) or to basically no one (the sweetest)

🚀 Are you truly grasping the concept of contribution margin in your business? This week I sat down with Thomas Gleeson, Co-Founder of StoreHero, a super interesting SaaS tool empowering brands to crunch numbers like never before, and I am so stoked for you to get to hear this convo! During our discussion, we dive into the challenges of balancing marketing efficiency, profitability, and cash flow in scaling a DTC brand. Thomas shares his journey from growing up in an e-commerce environment, working at Shopify, to eventually co-founding StoreHero with Karl O'Brien. He provides lots of practical advice on calculating and analyzing contribution margins and explains StoreHero's role in providing analytics that helps brands track and optimize their advertising spend for profitability. You're not going to want to miss this episode. It's packed full of practical advice on calculating and analyzing contribution margins and the benefits of using tools like StoreHero for informed decision-making. 💡📈 👉 Want more? Subscribe to our podcast on YouTube to be the first to know when the full episode drops. 🔗 https://lnkd.in/edpyamH5 #dtcbrands #scaleyourbusiness #founders

Maximize Your Amazon Sales Potential Navigating changes in Amazon’s eCommerce platform? 🚀 Join Riki Hooker from Expandly and Fatos Fatin, CEO of Maxamaze, as they explore the latest updates and reveal how to leverage new tools for maximum sales. Discover the power of the Premium A+ content comparison chart, boasting an impressive 25% sales success ratio! What strategies are you using to adapt? We’d love to hear your thoughts in the comments! Click here to view our full episodes now: https://zurl.co/Snow #EcomExpander #EuropeanMarkets #GlobalExpansion #Expandly #BusinessGrowth #PodcastInsights Join our group of Expanders and contact us today on grow@expandly.com.

What Jon Kåre Stene and I have in common is that we both don't like grocery shopping. The difference is that he took this aversion as an opportunity to co-found what is now Norway's leading online grocery company, Oda. 🙌 In our latest episode of Out of the Box, Margherita and I had the chance to talk to Jon Kåre about his view on the future of grocery fulfillment and e-commerce logistics. These are my personal highlights: 💡 How Oda has managed to overtake giant grocery chains by building a customer-centric journey. Sounds super logical, but I think anyone who has ever tried this knows how incredibly hard it can be to implement.  💡How industry giants like Amazon and Zalando challenge other market players by shaping customer needs through their service quality. But at the same time, as first movers, they create processes that drive the transformation and democratize e-commerce. It's worth a listen - both for logistics fans and for people who are interested in market dynamics. This way please: Spotify: spoti.fi/3Pcx33c Apple: apple.co/4c1RRV1 #podcast #logistics #egrocery

💡 New Podcast Alert! 🎙️ Even the experts face setbacks! Learn from Steven Pope, founder of My Amazon Guy, as he shares the tough lessons from his $250K loss on Amazon and how to avoid the same mistakes. 💥 Episode Highlights: 💸 How Steven lost $250K on Amazon and bounced back stronger ✂️ The importance of knowing when to cut your losses 📊 Why CTR (click-through rate) should be your top focus 🏆 The power of sourcing a great product Don’t miss these valuable insights that will help you succeed on Amazon! 🎧 Listen Now: https://lnkd.in/e7YYUJZp 📺 Watch Here: https://lnkd.in/exDWrVDD

Worried about hitting the launch button for your DTC brand on Amazon with no traction? Don't worry, I've got you! Getting your first 100 reviews on Amazon can feel insurmountable, but it doesn't have to be! I recently had the pleasure of speaking with Tana Cofer, the founder and CEO of RosieRai, an e-commerce growth agency that’s making waves in the DTC space. Tana brought some next-level insights on scaling DTC brands across major marketplaces like Amazon, Walmart, and Target, all while keeping profitability at the forefront. During our chat, we dive deep into strategies for marketplace growth and the common mistakes brands make when expanding into new channels. 3 key takeaways you'll want to hear if you're looking to expand your brand into new channels: 1. Strategic Product Catalog & Pricing: The critical importance of having a well-thought-out strategy for your product offerings and pricing. 2. Organic Presence: How building a strong organic presence is key to standing out in a crowded marketplace. 3. Customer Reviews: The essential role that customer reviews play in driving success on platforms like Amazon. Keep an eye out for the full episode drop, where Tana walks us through her step-by-step strategy that helped her brand, GlitterFaced, secure 100 reviews on Amazon within just the first 90 days. --- 👉 Want more? Subscribe to our podcast on YouTube or where you get your podcasts to be the first to know when the full episode drops. 🔗 📺 YouTube: https://lnkd.in/ei3nz_MH 🎙️ Apple Podcasts: https://lnkd.in/eKsJzCfK 🎙️ Spotify: https://lnkd.in/e5DcS9zn