NKP Medical Marketing is a recognized leader in patient acquisition via digital marketing for specialty medical practices, including plastic surgeons, cosmetic dermatologists and medical spas. Since our founding in 2006, we have been dedicated to helping our clients grow by delivering more patients to them. Our expertise in digital marketing, spanning website design, SEO, SEM, social media, content marketing, email marketing and more, has earned us the trust of our clients. With our accumulated experience in the aesthetics industry, key partnerships and scale, we are able to provide the best advice, strategies, tools and execution to our clients.
Location:
This full-time role is a remote position.
Position Overview
As a Senior SEM Specialist at NKP Medical, you will lead the planning, optimization, and management of paid search programs across major search engines (Google & Bing) and social media platforms (Facebook, Instagram, LinkedIn). You will serve as the subject-matter expert, driving program success with your analytical skills and creative thinking.
Key Responsibilities
Strategic SEM Development: Collaborate with the NKP Leadership Team to create a scalable SEM process for our agency and clients.
Client-Focused Solutions: Translate clients' business goals into measurable paid media strategies, driving leads and patient acquisitions.
Relationship Building: Cultivate strong client relationships, gaining support for NKP’s solutions.
Performance Optimization: Execute and optimize PPC campaigns on Google, Bing, and social media platforms. Develop and implement effective bid, keyword, and targeting strategies.
Continuous Improvement: Identify growth opportunities, test hypotheses, and scale winning strategies. Perform daily operations including bid, keyword, and audience optimization.
Expert Guidance: Act as the go-to expert on paid search best practices.
Qualifications
A/B Testing: Experience running tests to improve campaign performance.
Performance Reporting: Ability to report on SEM performance and provide actionable recommendations.
KPI Tracking: Deep understanding of KPI tracking using Google Analytics.
SEM Scripting: Familiarity with SEM scripts to enhance campaign efficiency.
Social Ads Expertise: Proficiency in managing social ads on Facebook, Instagram, LinkedIn, and Twitter.
Client Management: Ability to manage multiple clients and projects with confidence. Excellent presentation and material preparation skills.
Continuous Innovation: Always looking for ways to improve and innovate.
Key Requirements
Bachelor’s Degree in marketing, business, or related field.
Agency experience preferred.
4-7 years of paid search experience in an agency or similar setting.
Google Ads Certification.
Complete understanding of SEM principles including keyword research, bid optimizations, and landing page optimization.
Strong written and verbal communication skills.
Detail-oriented, analytical, and highly organized.
Professional demeanor and excellent client interaction skills.
Team player with a collaborative spirit.
Why NKP Medical?
Industry Impact: Work with leading clients in the aesthetics industry and make a meaningful impact on their business growth.
Team Environment: Join a collaborative and supportive team where your ideas are valued.
Professional Growth: Enjoy ongoing learning and development opportunities to stay ahead in digital marketing.
Competitive Compensation: Attractive salary, benefits, and performance bonuses.
Compensation
Competitive compensation based on experience. Excellent benefits including 401(k) match, health insurance, paid vacation, and more.
Employment type
Full-time
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