African Fashion Ecommerce Marketing and Sales Manager

Responsibilities

DIGITAL MARKETING

• Connect Ananse to online audiences, especially targeting global audiences with an interest in Africa and African fashion
• Develop and implement digital marketing strategy to drive the acquisition of new merchants and customers on Ananse’s ecommerce marketplace platform
• Work with creative staff, agencies and other department heads to produce high quality multimedia marketing collateral and editorial content that is aligned to the brand and business imperatives
• Develop and implement marketing plans within budget requirements
• Develop and implement social media and digital content strategy
• Work with cross-functional teams to implement web and ecommerce content for product launches, lead generation campaigns, videos, customer education and SEO

ECOMMERCE SALES

• Develop and implement digital campaigns to achieve sales targets
• Implement demand generation programmes including email, paid media, social media, blog channels, paid search, SEO, affiliate programmes and other web-based marketing programmes
• Evaluate ecommerce campaign spend effectiveness to ensure positive ROI and data driven learnings for future campaigns

BRAND DEVELOPMENT

• Develop and implement branding initiatives and joint marketing partnerships consistent with the goals and objectives of the business
• Define and implement consistent Ananse brand personality and editorial voice across different channels: ecommerce website, social media platforms etc, and ensure editorial content on website and social media appeals to the Ananse target market

COMMUNICATIONS

• Develop and implement communications plan across all relevant communications channels (online and offline) to reach appropriate target audiences
• Secure PR/earned media coverage from local and international media to build awareness and reputation of Ananse among the target audience

GENERAL MANAGEMENT

• Manage marketing and ecommerce sales team and provide leadership at management level
• Develop and deliver marketing training to support targeted and current fashion merchants on the ecommerce marketplace platform
• Manage external marketing partners and stakeholders including agencies
• Provide the CEO and management team with input into strategic plans for the business

Requirements

• Bachelors or Masters degree or MBA with a specialisation in Marketing
• Minimum 5 years’ work experience in a fashion e-commerce marketing and sales management role
• Good understanding of fashion ecommerce marketplaces
• Strong fashion social media and digital content experience
• Strong proficiency in internet marketing techniques, technologies and solutions
• Excellent writing, editing and public relations skills
• Fluency in French would be a distinct advantage
• Strong negotiation, conflict resolution and people management skills
• Highly effective project management, prioritisation, multi-tasking and time management skills
• Strong data and analytical skills with demonstrated ability to drive marketing and business KPIs in a complex multi-stakeholder environment
• Strong entrepreneurial mind-set and problem-solving capabilities with a record of finding feasible solutions to complex problems in an environment with incomplete information and tight timelines
• Business proficiency in both English and French would be an advantage
• Willingness to work outside of normal working hours and travel in Africa
• An affinity, love and connection to the African diaspora and African Fashion preferable