Anthropologie Social Content Creator - TikTok

Anthropologie is looking for a Social Content Creator. The Social Content Creator is responsible for driving the Anthropologie Group TikTok channels, leading channel management, content production, and storytelling to drive brand awareness and engagement through a creative lens.

Within this role, we’re seeking a candidate who will champion and celebrate brand creative and has a passion for social trends, social strategy, and setting and achieving goals. You will be an integral part of the Social Media Content team working and partnering closely with cross-functional teams such as Creative, Copy, and Merchandising to ensure content is aligned with Anthropologie’s brand standards and marketing priorities, while remaining relevant to social media platforms.

Role Responsibilities

• Manage and execute cadence and Editorial Calendar for the Anthropologie Group TikTok channels, aligning with brand image, channel goals, and campaign messaging.
• Concept and execute TikTok content weekly from shooting, directing, editing, product gathering, casting and communication.
• Research and concept content ideas, platform trends, and competitor insights weekly.
• Manage the TikTok scheduling and publishing process in partnership with Social Content intern and Copy team as needed.
• Manage and organize owned TikTok assets, leading communication for Operational and Paid Social Team needs.
• Assist with external content edits as needed (influencer, commissioned creator content).
• Assist with event coverage content in partnership with Operational team as needed.
• Assist in reporting and pulling TikTok analytics weekly, monthly, and quarterly using provided tools and organic platform resources to drive and reflect brand growth goals.
• Assist Senior Manager in creation of one-pagers, marketing briefs, brand decks, and other requested documents and reports as needed.
• Partner with Buying, Merchandising, Brand Marketing, Creative, and Operational social Teams on product and content requests supporting Business and Marketing priorities.
• Lead pulling weekly TikTok UGC reposts across Anthropologie Group channels.
• Maintain a thorough knowledge and understanding of the brand’s product, creative standards, customer and policies.
• Apply attribution best practices to content and audio usage rights, copywriting & social media posts to ensure legal compliance.
  
  

Role Qualifications

• 1-3 years working in a social media or content creation role for a major brand or agency.
• A positive and high energy individual.
• Experience concepting and creating content in a professional manner for a major brand or agency.
• Ability to shoot on iPhone, digital camera, with a deep understanding of video and image editing platforms (CapCut, Adobe Creative Suite, etc)
• Deep understanding of social media platforms such as Instagram and TikTok.
• Deep understanding of the Anthropologie creative and brand standards, fashion landscape, and influencer marketing
• Attention to detail and proven time management and organization skills.
• Extremely well organized, methodical, and efficient.
• Innovative and excited to bring ideas to the table.
• Self-motivated and proficient at managing multiple projects simultaneously
• Awareness of developments and trends in social media and influencer space
• Team player and collaborator who maintains composure in high pressure and fast-paced situations
• High attention to detail with proven ability to manage multiple, competing priorities simultaneously and meet deadlines efficiently
  
  

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The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.