Utz Quality Foods is seeking an Assistant Brand Manager to join our Marketing team supporting our Utz Brand products. Reporting to the Director, Marketing, this position takes a holistic marketing approach, developing amazing products, competitive pricing strategies, new distribution channels, and compelling marketing campaigns. This position develops and executes annual brand marketing plans (consumer, trade, and advertising) in an effort to meet/exceed financial targets. The role also helps set strategy and works with Sales and Marketing to develop selling and promotional programs to drive our retail business. This leader also ensures feedback on customer needs and requirements is properly incorporated into brand plans. This is a hybrid position with travel as required.
Candidates must have 1-3 years of related experience with a bachelor’s degree in Business or related field. Candidates should demonstrate exceptional project management skills as well as a meticulous attention to detail and strong organizational and analytical skills. Strong communication skills are also crucial in this role. Candidates must be self-motivated and results oriented.
Assistant Brand Manager
Assists manager in the creation and execution of both short-term and medium-term brand strategies.
Devise selling strategies that increase distribution on new and existing items
Support development and implementation of the annual business plan. Deliver both short and long-term sales, share, and income results.
Leads development, alignment, execution, and measurement of brand marketing programs, including new product development, digital media activation, consumer research, in-store merchandising, displays, and assist with e-commerce.
Ensures proper execution of strategies and programs and monitors their effectiveness and conducts pre- and post-launch analysis to drive improvement.
Support development of the annual integrated marketing plans and lead execution of critical elements of those plans.
Analyze business results and competitive performance, develop and make recommendations to ensure volume and profit targets are met.
Leverage research (historical, secondary) and insights (consumer and supplier research, trends, Channel intelligence) to identify growth opportunities.
Lead cross-functional teams to bring initiatives to market, which amplify our brands' growth potential and multi-year growth pillars.
Partners with manager to influence all P&L line items for the brand, evaluating alternate marketing plans, product/portfolio strategies, pricing/trade promotion plans, and distribution/channels strategies to meet financial hurdles and deliver optimum enterprise value.
Manages marketing budget for the brand to ensure spending is within budget and properly allocated.
Analyze and report progress against digital advertising campaign goals and report on ROI.
Manage portfolio packaging design, routing, and approvals through pre-press.
Devise selling strategies that increase distribution on new and existing items.
Develop win-win merchandising programs that increase display revenue and margin.
Helps to attain business goals for merchandising and marketing activations.
Partners with third-party vendors (e.g., agencies) to develop and activate key tactics.
Monitor and analyze owned brand and competitive activities across customers, including price, promotion, new products, and merchandising and adjust strategies accordingly.
Requirements
Bachelors' Degree in Business or related field.
1-3 years relevant experience.
Excellent project management skills – knows how to take a project from idea to execution and partner with cross-functional teams to make things happen.
Entrepreneurial spirit, the ability to take the initiative and drive results in a fluid environment.
Strong analytic skills and the ability to translate analysis into actionable recommendations. Experience with Syndicated data such as Circana or Nielsen preferred.
Asserts own ideas and persuades or negotiates with others to gain support or acceptance.
Persists despite set-backs and works to gain acceptance for ideas.
Creates opportunity through resourcefulness and a strong bias for action.
Combines a disciplined and fact-based approach with consumer insight and intuition.
Acts with high degree of ownership and personal accountability.
Uses clear and concise verbal and written communication, translating detailed and complex information into concise business stories.
Consistently delivers results despite obstacles.
Demonstrated track record of delivering business results.
Experience leading teams.
Experience implementing across a range of marketing initiatives such as consumer promotion plans, new product development, packaging design, etc.
Ability to deliver actionable category and competitive insights from syndicated data sources such as Nielsen or IRI and other sources.
Strong interpersonal and communication skills to motivate and lead a diverse cross-functional team of professionals, including brand marketing, finance, operations, R&D, sales, and agencies.
Spreading Joy Through Food!
Here at Utz, we have a passion for food that our associates enjoy creating, our customers value selling, and our consumers love eating. Our renowned family of brands includes Utz, Zapp’s, Boulder Canyon, and On the Border. We provide a supportive, caring and inclusive environment that offers opportunities for career growth and advancement. We believe it is important to help take care of our associates by providing benefits, resources, and programs that ensure they live their healthiest lives. Our benefit package includes medical, dental, and vision plans, an employer match 401k, profit sharing plan, employee stock purchase plan and much more. Join OneUtzTeam and help us spread joy through food for generations to come!
An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.