Assistant Director of University Communication

Job Details

Reporting to the Director of University Communication, the Assistant Director will be responsible for shaping and executing the university’s overall internal communication strategy and ensuring that it aligns with CCU’s brand identity and effectively engages our target audiences. The Assistant Director also will assist with media relations activities; contribute to various writing and editing projects; and provide leadership for the University Communication unit in the absence of the Director of University Communication.

Coastal Carolina University is a public comprehensive liberal arts institution located in Conway, South Carolina, just nine miles from the Atlantic coastal resort city of Myrtle Beach. Coastal Carolina University enrolls over 10,000 students from 49 states and 55 nations. The University is accredited by the Southern Association of Colleges and Schools Commission on Colleges to award the baccalaureate and master’s degrees of national and/or regional significance in the arts and sciences, business, humanities, education, and health and human services, a specialist degree in instructional technology, and PhD degrees in marine science: coastal and marine systems science and education sciences.

Coastal Carolina University is committed to fostering an environment that embraces diversity, equity and inclusion, and we seek candidates who will contribute to a climate that supports the growth and development of a diverse campus community. The University provides equal opportunity without regard to race, color, gender, gender identity, gender expression, sexual orientation, age, religion, national or ethnic origin, veteran status or disability in admissions, employment and in all of its educational programs and activities. We encourage individuals from historically underrepresented groups to apply.

Coastal Carolina University is an EO/AA employer.

Public Information Director I (BC30/61122721), full-time position with benefits. SC State Pay Band: 06. Salary range: $45,530.00 (minimum) - $84,241.00 (maximum). work hours are Monday through Thursday, 8:00 a.m. to 5:00 p.m., and Friday, 8:00 a.m. to 12:30 p.m. Must be flexible to meet the special scheduling needs of the university. Position may require some night and weekend work as well as overnight travel.

Duties

Duties include, but are not limited to:

INTERNAL COMMUNICATION STRATEGY: Responsible for developing and implementing internal communication strategies that engage and inform, ensure consistency and timeliness in messaging, and promote cohesive outbound communication from the university. Collaborate closely with various teams and campus partners to ensure regular, clear, and consistent messaging.

MEDIA RELATIONS: Assist with developing and implementing timely and effective media relations strategies to promote positive relationships with media and strategic, positive media coverage for the university.

WRITING/EDITING: Write, edit, and optimize a wide range of original content types, including press releases, blog posts, social media collateral, video scripts, web content, emails, university publications, and other print and digital communication materials. Ensure high quality, accuracy, and consistency using Associated Press and university style requirements.

LEADERSHIP: Exhibit sound judgment in addressing questions and concerns from internal and external partners, with a proactive and collaborative approach to problem solving. Represent and provide leadership for the University Communication team in the absence of the Director of University Communication, and in partnership with the division’s overall leadership.

SERVICE EXCELLENCE: Models, promotes, and ensures exceptional customer service delivery to all constituents, including but not limited to, faculty, staff, students, visitors and the community at large.

Qualifications

• Required Qualifications: A bachelor’s degree and proven marketing, communication, media, or writing experience.
• Preferred Qualifications: Proven marketing, communication, media, or writing experience in a higher education or agency setting preferred. Experience developing and/or adhering to extensive brand guidelines. Experience with digital communications tools, including email marketing software and content management systems. Knowledge of higher education landscape and trends. Strong understanding of content marketing principles, digital storytelling, and audience segmentation.
• Knowledge, Skills & Abilities: Knowledge of internal communication and media relations strategies. Excellent writing and editing skills, with the ability to adapt content to various platforms and audiences. Strong communication, collaboration, and problem-solving skills. Ability to consult with internal and external partners to provide constructive feedback around multiple projects efficiently. Ability to manage multiple projects simultaneously and meet tight deadlines.