We are a specialty retail operating company, comprising some of the most iconic brands in America - Ann Taylor, LOFT, Lane Bryant, and Talbots. Each brand is unique and strong individually, but together, we are powerful.
Our common thread is our commitment to creating exceptional products, providing memorable experiences, and achieving superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.
Our company creates modern, feminine, versatile clothing for women with one common style goal: to look and feel confident wherever the day takes them. We empower women to find their authentic self-expression because feeling like yourself is always in style. Here at our company, we're busy styling careers and supporting the lives of everyday optimists just like you. Express your authentic self and experience endless inspiration, all while enjoying the opportunities and benefits that help you get the most from your career, life, and wardrobe.
About The Role
As the Assistant Manager of Digital Marketing, you will be responsible for the tactical execution and optimization of all customer retention channels across Email, SMS, and Direct Mail. This is a highly visible, fast-paced, hands-on role, as these channels touch senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time-sensitive projects will be crucial for success.
The Impact You Can Have
Execute the strategic plan to enhance the customer journey, while reaching overall business goals for new, retained, and reactivated clients.
Maintain program calendars across Email, SMS, and Direct Mail and keep track of store set and promotional launches.
Manage the creative briefing process and provide guidance on asset development based on performance and market insights.
Proof assets to ensure content follows channel best practices, legal guidelines, and fulfills business objectives.
Oversee asset trafficking, campaign builds, and QA for Email, SMS, and Direct Mail campaigns.
Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
Produce daily and weekly channel reports with insights and analysis to be shared with leadership.
Gain understanding of various digital analytics tools and methods (i.e., multi-touch attribution, last click, and platform reporting sources), connecting performance to client engagement.
Collaborate with agencies and other partners to manage digital campaigns.
Collaborate with cross-functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing, Creative, and Project Management.
What You'll Bring to the Role
Bachelor's degree (Marketing preferred)
1-2 Years Of Digital Marketing Experience Preferred
Acute attention to detail and the ability to multitask accurately and efficiently
Adaptable, highly detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
Strong listening and communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
Team player with the ability to work effectively with multiple cross-functional teams
Energetic with a proactive and positive attitude
Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
Results-oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
Benefits
Merchandise discount at select brands
Support for individual development plus career mobility within our family of brands
A culture of giving back - local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities*
The target salary range for this role is: $24.04/hr - $26.44/hr
Any job offer will consider factors such as your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role.
Applicants must be authorized to work for any employer in the US without sponsorship. Sponsorship is not provided for this position.
This position works in a hybrid model, with three days per week in the New York, NY location and two days per week worked remotely.
Location:
Corporate Ann Taylor - Remote
Position Type
Regular/Full time
Equal Employment Opportunity
We are committed to hiring and developing the most qualified people at all levels. In all personnel actions, we ensure that all associates and potential associates are evaluated based on qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.
Employment Type: Full-Time
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Human Resources Services
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