Associate Media Director

At Ocean Media we're helping leading e-commerce brands make a difference. We believe that data drives results so if numbers are your thing, we'd love to talk with you. We believe that agency life doesn't have to burn you out to succeed and we have the performance and strong growth to prove it. We focus on hiring talented people who are independently motivated and then enabling them to grow and make the biggest positive impact possible. Supporting team members is how we all succeed together, so no brilliant jerks.

We stay ahead of the curve with a fully integrated investment team, a brilliant analytics team, best-in-class account support, quality execution and operations teams, and a backbone of the best media buyers in the business. We respond thoughtfully and quickly to an ever-changing media landscape and view the changes as opportunities to show what makes us better.

Job description

The Associate Media Director, Digital is a strategic leader responsible for overseeing media strategy and execution across various digital channels and client portfolios, both locally and nationally.

This position entails providing key strategic input for media allocations and plans, overseeing successful campaign execution, and providing innovation to the business. The AMD, Digital will act as the go-to for Supervisors and Buyers on digital strategy direction and troubleshooting.

The Associate Media Director, Digital must also foster collaboration among groups across the agency. This role interacts with clients, documents processes, trains and mentors teams, and ensures successful project execution. Their focus on strategic optimization and industry insights drives effective campaigns and business outcomes.

Essential duties and responsibilities

• Develop media strategies for assigned clients, utilizing a data-driven approach to build strategic framework and budget allocation
• Supervise the execution of annual and quarterly media plans as well as recaps, and ensures campaigns are launched with accurate tracking and reporting by the team
• Collaborate with Digital Media Supervisors and Buyers on optimization strategies and KPI/goal achievement
• Identify and implement growth opportunities across accounts as appropriate
• Lead weekly internal and external reports, both written recaps and verbal presentations
• Spearhead high-level conversations around testing and measurement, working closely with Analytics to create clear test plans that align with client objectives
• Keep agency and team informed of emerging media technology and industry trends to integrate into key accounts
• Participate in new business opportunities as needed
• Maintain positive rapport with partner agencies and helps evaluate strategic media partnership recommendations as necessary
• Perform other related duties as required or assigned
• Conduct cross-department trainings in partnership with Director, Digital Strategy
• Mentor and develop team resources, creating a positive environment for internal teams to learn and grow
• Provide thought leadership to guide strategy and execution best practices

Supervisory responsibilities

Involves direct supervision of select Digital Media Supervisors on assigned accounts

Education and Experience

Education

Bachelor’s degree (B.A. or B.S.)

Experience

8+ years of digital media planning experience

Knowledge, Skills, and Abilities

• Understand when and why to use different digital media channels and tactics to make recommendations based on client business objectives and KPIs
• Ability to speak to how traditional and digital media work together
• Programmatic planning, buying, and optimization experience, as assigned account list skews heavily to CTV and programmatic tactics
• Experience in digital video channels and strategies is strongly preferred
• Comfort level with data, analytics and measurement, and various data sources and methodologies
• Up-to-date understanding of streaming landscape and first-party data audience activation a plus
• Demonstrates critical thinking and problem-solving abilities with a knack for troubleshooting
• Excellent written and verbal communication with ability to present in confident manner to client executives and upper management
• Meticulous self-starter who can keep track of multiple projects, meet deadlines and help keep team on task
• Demonstrate and be an example of accountability and ownership in both personal and team responsibilities

Specific knowledge required

Basic knowledge of fundamental concepts and practices with the ability to apply this knowledge in common business situations

Tools/Platform Experience

• Thorough knowledge of Microsoft Office suite of products (Outlook, Excel, PowerPoint) is a must.
• Display and Video 360
• The Trade Desk
• Google Ads
• Facebook Business Manager
• TikTok Business Center
• Google Campaign Manager
• Google Analytics
• Google Tag Manager

Compensation Range: $95-$120k/year. This is the pay range Ocean Media reasonably expects it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on level of experience, relevant skills, professional certifications, market pay, and demand for the role. Ocean Media reserves the right to modify this pay range at any time.

Ocean Media Perks:

• Competitive salary and annual performance bonus
• Flexible working environment
• 18 Paid company holidays and 10+ Paid Summer/Fall Fridays
• Paid Vacation and Sick Leave for all new employees
• Baby bonding benefit
• Subsidized medical benefits
• Fun thematic parties and team building activities
• Work from home and continuing education reimbursements available
• Snacks, drinks, and catered lunches in the office

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