Brand Manager

Who Are We?

Wedderspoon Organic holds an intense passion for holistic health rooted in the rolling hills of New Zealand, where every flavorful drop of Wedderspoon Manuka honey is born. We work with master beekeepers to champion a sustainable, bee-first ecology and gentle harvest the way Mother Nature intended. The result is a wide and expanding portfolio of incredibly delicious and intensely wholesome food products made with one of New Zealand’s national treasures: Manuka honey.

Wedderspoon introduced the U.S. market to Manuka honey two decades ago and continues today as the #1 Manuka honey brand in America. And we’re just getting started. Most Americans are still discovering the rich flavor, silky texture, and enormous wellness benefits that make Manuka the most premium honey on earth. Our deep beekeeper and supply chain relationships lend us a distinct advantage in the market, including exclusive access to Organic-certified Manuka. We use it to make honey, honey drops, honey pops, lozenges, throat sprays, and more.

Wedderspoon was recently acquired in July 2024 by Florenz, a privately-owned collection of New Zealand-based health & wellness businesses that use scientific rigor to extract the restorative power locked within nature. Florenz is dedicated to purposeful innovation that empowers people to live healthier lives while bringing the best elements of New Zealand to the rest of the world. There are new and emerging opportunities to partner with and support the other Florenz sister brands in our portfolio as we pursue our mission together in the same markets across multiple categories.

This new phase of ownership under Florenz brings a concentrated focus to position the Wedderspoon brand for growth, primarily on digital channels and in retail stores, where we hold tremendous shelf space in over 70,000 points of distribution. Our brand and sub-category are growing fast and are on the cusp of discovery as the next great superfood–one that tastes sweet and amazing. Now is a special time to join the team and take the reins to drive significant growth with an innovative and ambitious mindset.

What Will This Position Do?

This is a crucial marketing leadership role that will guide strategy and execution across our product, innovation, and shopper marketing initiatives.

Responsibilities include:

• Create product, portfolio, and innovation strategy
• Build and evolve 3-year, cross-channel product innovation pipeline
• Guide development/launch of new products (product, packaging, promotion)
• Manage maintenance of current product optimizations (formulation, packaging)
• Create product messaging content (claims, selling points, language)
• Review retail and competitive analytics for brand insights
• Run and optimize retailer digital platforms (Instacart, Whole Foods, Target, etc.)
• Build and execute in-store retail shopper marketing plans
• Coordinate consumer insights learning efforts
• Lead industry trade shows activations (e.g. Expo West)

What are We Looking For?

We need a classically-trained brand marketer with a keen eye for brand strategy, innovation, and retail shopper marketing and a passion for health and wellness brands.

Requirements for this position include:

• Brand management and innovation experience for a major CPG food brand
• Track record of effectively launching new products
• Strong cross functional collaboration experience with sales and supply chain
• High degree of organization and project management skills
• Bias for action, speed, and agility
• Strong analytical skills
• Ability to thrive working within a remote team
• Bachelor’s degree required
• MBA strongly preferred
• Minimum 8 years of experience
• Ability to travel 10-15% of the time

What Else Do I Need to Know?

The Wedderspoon team primarily works remotely, and this specific role is available remotely across the United States. The role comes with a competitive salary and bonus structure commensurate with experience.

Our wide range of benefits include:

• Medical and dental plans
• 401k match program
• Annual performance bonus
• Vacation time
• An abundant supply of the world’s most valuable and delicious honey
• Strong company roots in New Zealand (work travel there may be needed)