Brand Marketing Manager, Lauren Wholesale

Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.

At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.

The Brand Marketing Manager, Lauren Ralph Lauren is a key role within the Women’s division, responsible for managing all marketing initiatives to support our NA Wholesale business lines – Apparel, Accessories, Footwear, & Licensing partnerships – at designated retailers. The role also encompasses broader World of Ralph Lauren responsibility across families of business (Men’s, Women’s, Kids, Home) for specified relationship oversight.

The primary objective of the role will be to translate the Global brand strategy to NA Wholesale, constantly elevating the desirability of Lauren Ralph Lauren to acquire new younger customers and engage existing high-value loyalists while seamlessly integrating marketing into the business vision to drive sales across all channels.

With guidance from the Brand Marketing Lead, Women’s, this role will collaborate on establishing seasonal marketing strategies and takes the lead on the development, launch, and measurement of impactful 360-degree campaigns to uphold the Lauren Ralph Lauren brand vision supporting the World of Lauren & dedicated underpenetrated category core / fashion business strategies.

Success will be contingent on demonstrated experience in driving end-to-end seasonal marketing strategies and execution of associated plans. Supporting core competencies encompass protecting brand elevation across all programs, coming with an in-depth understanding of the evolving media & digital landscape, focusing on consumer centricity, demonstrating a passion for analytics – reporting learnings, what worked / did not work, and key metrics – to ultimately make thoughtful data-driven recommendations, illustrating strong knowledge in maintaining a marketing budget positioned alongside the state of business, and co-piloting collateral development for associated marketing placements with content & operations. Preferably junior level management exposure to include agency relations management, weekly & seasonal consolidations, sample coordination, in-store initiatives support, and a thoughtful eye on the competitive landscape.

This role will require an ability to leverage the brand’s myriad of internal and external cross-functional stakeholders and resources, while fostering positive partnerships; global marketing, global merch, regional marketing sister channels, regional merch, sales, retail development, brand image, agency, digital, CIX, content & operations, licensing as well as external media network and marketing teams.

As the ideal candidate, you should be empowered to take initiative and embrace critical thinking while being an enthusiastic team player who embraces the opportunity to collaborate cross-functionally. This role requires being able to lead with a macro perspective while keeping attention to detail, successfully managing multiple projects simultaneously.

This position reports into the Brand Marketing Lead, Women’s with potential co-management opportunity.

Build brand desirability & help develop marketing strategies to support the business goals of our wholesale channels, specifically North America department stores, specialty stores and digital pure plays

• Support Brand Marketing Lead, Women’s on the alignment of strategic marketing campaigns and lead omnichannel activations; projects and initiatives include:
• Media & Targeting Planning
• Digital and Social Marketing Campaigns
• Print and Co-op Advertising
• In-Store / Signage Partnership
• Agency Relationship Management
• Events / Experiential Activations
• Act as a key contact for internal and external teams in the development, execution and communication of marketing materials to support all strategic wholesale marketing needs:
• Clearly write strategic creative briefs
• Manage budgets and timelines
• Collaborate with wholesale accounts and internal sales, planning, merchandising, customer insights, advertising, global marketing, retail development and digital content & operations teams
• Manage the development and execution of seasonal collateral including:
• Serve as Wholesale liaison for each seasonal style out process – support agency, content & operations, and global marketing team in executing our seasonal collateral shoots
• Support product ownership and approval process with Division Presidents to provide shot list feedback
• Evaluate customer segmentation and micro-targeting based on customer insights
• Budget & Project Tracking
• Manage all aspects of the marketing budget and billing process
• Ensure all current and upcoming marketing activities are recorded and updated with final visuals and results
• Develop knowledge of wholesale business, including competitive landscape, and proactively seek out marketing insights and consumer trends to support the business and help establish best practices
• Meeting / Presentations
• Lead marketing meetings with cross-functional teams
• Participate in weekly meetings with brand management to review status of current projects
• Prepare and deliver presentations for a variety of audiences, including seasonal planning and recap decks
• Partner with Lead, Marketing in creating presentations for senior management and Sales Training as needed
• Manage catalog participation process by confirming co-op funds, product selection and catalog position, securing model approval and samples, and managing creative approval process
• Partner with other Families of Business to execute cross-divisional programs that build brand awareness and drive sales
• Collaborate with Digital Content & Operations team on alignment and execution of performance marketing initiatives to meet seasonal strategies
  

Team Development: Close collaboration with potential report to support continued growth and development

Salary range: $62,500 - $146,000 annually

Experience, Skills & Knowledge

• Experience in a multi-channel marketing role
• Demonstrated ability to lead successful campaigns, from strategic development to implementation and analysis
• Must be organized, a self-starter, and have strong interpersonal skills to work effectively and build strong relationships with business partners
• Excellent written, verbal, and presentation skills