Driven by our purpose: Building progress for people and the planet. We are transforming to become the global leader in innovative and sustainable building solutions. Holcim is enabling greener cities, smarter infrastructure and improving living standards around the world. With sustainability at the core of its strategy Holcim is becoming a net zero company, with its people and communities at the heart of its success. The company is driving circular construction as a world leader in recycling to build more with less. Holcim is 70,000 people around the world who are passionate about building progress for people and the planet through four business segments: Cement, Ready-Mix Concrete, Aggregates and Solutions & Products.
Description:
About The Role
The Content Manager will drive the creation of compelling cross-channel content, identify effective message placement, and enhance our US corporate reputation. This role will be an integral player in showcasing our leadership role in building communities among key stakeholder audiences including employees, customers, architects/engineers and environmental organizations. The right candidate for this role is an exceptional writer and editor who brings creative vision, strong project management, and a results-driven mindset to the table.
Working with internal and external collaborators, this role will plan, oversee, and execute a content strategy and plan that combines current digital/social media approaches, applies website best practices, connects with customers, and maximizes thought leadership opportunities.
The ideal candidate will thrive in an environment that provides the chance to expand your integrated communications proficiency by proactively identifying opportunities for storytelling and improving the effectiveness of our communications.
What You'll Be Doing
Drive the development of high-quality, content that influences and educates key audiences by understanding robust distribution strategies and diverse formats (video, media releases, images, email/CRM, GIFs/animations, and SEO articles).
Create/oversee the creative development of binge-able content and campaigns across diverse channels including websites, social media channels/YouTube, industry landing pages, virtual events/webinars, and more.
Develop strong relationships with subject-matter experts, thought leaders, industry consultants, and customers to support content efforts.
Execute content projects from start to finish, including project management (kickoff, timelines, review), writing, researching (i.e. SEO keywords or subject matter), and editing content.
Collaborate with internal and external agency partners to create high-quality content, including the production of creative visual assets (photographs, videos, and infographics) and develop robust distribution plans and strategies for content assets.
Maximize the value and reach of our content by turning high-performing assets into a library of derivative pieces for use in multiple channels.
Research and test new content formats and channels to increase brand awareness and help generate corporate and product awareness.
Working with marketing colleagues, analyze and optimize website content to ensure that content generates traffic among target audiences. Prepare metrics reports and assist with analyzing success and opportunities for improvement.
Manage workflow for requesting, creating, editing, publishing, and retiring content.
What We Are Looking For
Education: Bachelor's degree or 8-10 years of equivalent experience.
Field of Study Preferred: Marketing, advertising, communications, journalism or related field
Required Work Experience: 8-10 years’ experience of proven content marketing experience, preferably in integrated communications, communications, marketing, journalism, or related field
Required Computer and Software Skills:
Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign), Microsoft Office, Google Suite online content management systems (Pardot), and Hootsuite.
Familiar/comfortable with backend content management systems a plus (e.g. Word Press, AEM, Drupal)
Travel Requirements: 10-20%
Additional Requirements:
Ability to set strategic and campaign-level KPIs, develop and implement performance measurement tools, have an understanding of and translate data into actionable recommendations
Proficiency with content analytics (SEM, DMP) best practices, strategic/tactical utilization, and ability to apply data to digital marketing campaigns
The right candidate for this role:
An exceptional writer with an editorial mindset and a strong ability to develop a content strategy, creative vision, and compelling stories customized for our audiences
Strong project management experience with complex, multi-step programs, multiple stakeholders, and competing priorities
The position is in a high-volume, rapidly paced environment that requires problem-solving, analytical, and verbal/written communication skills. The ideal candidate will have strong experience leading both strategic development and tactical execution of content-related projects.
Self-starter with a strong work ethic and equal ability to work collaboratively with a team, cross-functionally and in senior leadership
Experience in external communications and issues management a plus
Comfort in leveraging analytics and performance metrics and provide guidance to the team to make decisions
Can provide samples of content, from editorial and creative approaches to the application of analytics (i.e., videos, infographics, web page content, e-books, blog posts, case studies, channel creation, emails, etc.)
Demonstrate a commitment to communicating, improving and adhering to health, safety and environmental policies in all work environments and areas. Promote a culture of safety and exhibit these behaviors.
Successful candidates must adhere to all safety protocols and proper use of Holcim approved Personal Protection Equipment ("PPE"), including but not limited to respirators. Subject to applicable law, employees that are required to wear respirators must be clean shaven where the respirator seal meets the face in order to pass the qualitative and quantitative fit tests.
What We Offer
Competitive salary
Retirement Savings: Choose from 401(k) pre-tax and/or Roth after-tax savings
Medical, Dental, Disability and Life Insurance
Holistic Health & Well-being programs
Health Savings Accounts (HSAs) & Flexible Spending Accounts (FSAs) for health and dependent care
Vision and other Voluntary benefits and discounts
Paid time off & paid holidays
Paid Parental Leave (maternity & paternity)
Educational Assistance Program
Dress for your day
Your Holcim Experience
At Holcim, there is endless opportunity for you to play your part. Whether you’re in a technical, managerial, or frontline role, you can shape a career that works for you. With us you’ll have the chance to embrace the passion we share for our planet. You’ll be encouraged to seek out diverse perspectives, share your ideas and build the skills and connections you need to perform at your best. Because it’s only when we work together in a culture where everyone thrives, that we can build the world we all want to live in.
Benefits
Click to view Company Benefits Overview
In compliance with the ADA Amendments Act (ADAAA), if you have a disability and would like to request accommodation in order to apply for a position with us, please call (773) 355-4557 or email recruiting-accommodations@holcim.com. This email address and phone number should only be used for accommodations and not general inquiries or resume submittals.
Driven by our purpose to build sustainable solutions for people and our planet, Holcim US encourages interested candidates who meet many, even if not all of the job requirements to apply for a position. We provide a safe working environment for all and strive for diversity in our teams and inclusivity in our work.
We take pride in our hiring processes and our commitment to all qualified applicants will receive consideration for employment without regard to age, race, color, ethnicity, religion, creed, national origin, ancestry, gender, gender identity, gender expression, sex, sexual orientation, marital status, pregnancy, parental status, genetic information, citizenship, physical or mental disability, past, current, or prospective service in the uniformed services, or any other characteristic protected by applicable federal, state or local law. Our goal is to drive diversity in our teams and inclusivity in our work. Holcim (US) Inc., Holcim - ACM Management, Inc., and their affiliates and subsidiaries are an Equal Opportunity Employer, deciding all employment on the basis of qualification, merit and business need.
While we sincerely appreciate all applications, only candidates selected for an interview will be contacted.
Nearest Major Market: Chicago
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Wholesale Building Materials, Mining, and Construction
Referrals increase your chances of interviewing at Holcim by 2x