Content Marketing Manager

Firefly is a trailblazing force in the tech industry, helping our customers tackle cloud complexity, while propelling the future of Cloud Asset Management. Our Cloud Control Plane platform empowers DevOps, SRE, and Cloud Platform teams to master their cloud landscape, detect drifts, invoke policy-as-Code, and maintain a codified cloud across Multi-Cloud and Kubernetes clusters. We specialize in providing comprehensive asset inventory, insights, and Infrastructure-as-Code information. Firefly is a fast-growing startup recognized as an emerging innovator in the DevOps community.

At Firefly, we are looking for a talented US-based Content Marketing Manager to join our growing marketing team and drive our content strategy to new heights. This is a fully remote position.

As our Content Marketing Manager, you will be responsible for developing and executing a comprehensive content strategy that aligns with our business goals, resonates with our technical audience, and drives engagement across multiple channels. You will create compelling, high-quality content that educates and inspires our target market while positioning our company as a thought leader in the SaaS and DevOps space.

Responsibilities:

• Develop and manage a content calendar that supports our marketing objectives and product roadmap. Own strategy and outputs for thought leadership, technical content, and SEO.
• Create and curate engaging, technically-accurate content across various formats (blog posts, whitepapers, case studies, ebooks, videos, podcasts, etc).
• Collaborate with product teams, subject matter experts, and customers to produce in-depth, valuable content
• Repurpose content in multiple formats to be utilized and distributed natively across various channels (social media channels, partner sites, etc).
• Utilize modern tooling to scale output of SEO content production.
• Manage and grow our blog and Academy, ensuring consistent quality and frequency of posts.
• Analyze content performance metrics and use insights to refine our content strategy.
• Stay up-to-date with industry trends, competitor activities, and emerging technologies in the SaaS and DevOps space.
  
  

Requirements:

• 4+ years of experience in content marketing, preferably in a B2B SaaS environment.
• Experience in the DevOps, cloud computing, or enterprise software industries.
• Excellent writing and editing skills, with the ability to explain complex technical concepts clearly.
• Strong understanding of SEO best practices and content optimization techniques, as well as modern best practices and trends in Search and AI optimization.
• Familiarity with marketing automation tools and CMS platforms.
• Extremely curiosity-driven mindset.
• Strong interpersonal skills and the ability to drive others to deadlines.
• Project management skills and ability to manage multiple deadlines.
• Creativity and a keen eye for visual content presentation.
• Technical background or demonstrated ability to quickly grasp and communicate technical concepts - a big advantage.
  
  

For this application, we would like to get to know you better through an attached cover letter. Please use this opportunity to showcase your unique storytelling capabilities and your personality, and tell us why this role is a good fit.

Diversity & Inclusion:

Firefly is committed to a diverse and inclusive workplace. Firefly is an equal opportunity employer and does not discriminate against any employee or job applicant on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.