Content Strategist - Messaging

Are you a masterful blend of creative flair and strategic prowess, capable of marrying the two in perfect harmony? Do you excel at crafting compelling messaging for high-impact advertising campaigns, insightful marketing strategy decks, and other transformative projects within the competitive residential real estate industry?

If so, then you might just be the Content Strategist we're looking for at NDG.

As part of our award-winning Creative team, you will delve into research with an eye for detail and a knack for uncovering innovative strategies that elevate content from simply being seen to truly being felt. Your approach will blend analytical rigor with creative insight, actively seeking opportunities to utilize technology in enhancing your storytelling effectiveness. You will drive engagement that goes beyond superficial interactions, making meaningful connections with your audience.

You'll work closely with Art Directors, Designers, Digital Marketers, and Marketing Strategists, where your voice and vision will be pivotal in shaping messaging that sets our clients apart. Your ability to blend creative insights with strategic foresight will not only meet but exceed our clients' high expectations and resonate with the discerning tastes of their customers.

If you understand the power of branding, storytelling, and lead generation-and enjoy being part of a mission-driven team that never settles for average-this could be the place for you.

To be considered for this position, please submit your resume, a brief cover letter explaining why you are uniquely qualified for the position, and a link to your portfolio of work. See NDGcommunications.com/careers for more information.

Responsibilities

Strategy & Ideation:

• Collaborates directly with Marketing Strategy, Creative and Leadership teams to develop messaging strategies that align with stated client KPI goals and market dynamics.
• Spearheads innovation in content strategy by leveraging client-supplied and/or internal research materials, and collaborates with the Marketing Strategy team to ensure presentations meet client business objectives.
• Utilizes the Building a StoryBrand framework by Donald Miller across all platforms to create cohesive and impactful messaging that resonates with target audiences.
  
  

Creative Development & Execution

• Generates concepts for creative campaigns and broader strategic directives, building on insights provided by the Marketing Strategy team.
• Writes, edits, and proofreads copy for a variety of mediums, including print, digital, video, and broadcast campaigns, ensuring consistency and adherence to client's brand standards.
• Pitches creative concepts to marketing managers and participates in internal reviews, offering innovative solutions that span across traditional and digital platforms.
• Researches and integrates best practices for leveraging generative AI technology (i.e., prompt writing) in content creation to stay ahead of digital trends.
  
  

Performance Standards

• Demonstrates mastery in utilizing the StoryBrand framework to craft unique and engaging content.
• Ensures creative concepts and campaigns offer a distinct and personalized perspective for each client, with a focus on achieving high engagement rates across all channels.
• Manages project schedules diligently, communicates effectively with the team regarding content strategy progress, and seeks feedback proactively to refine messaging.
• Maintains awareness of the allocated hours for content creation tasks, communicates with team leaders about scope adjustments, and suggests external support options as needed to meet project goals.
  
  

Qualifications

Experience / Skills:

• Minimum 3-5 years of professional experience in content creation (including proofreading) within Advertising, Marketing, Public Relations, or related fields.
• Bachelor's degree in English, Journalism, Advertising, Marketing, New Media, or a related discipline from an accredited institution.
• A portfolio showcasing agency work that highlights exceptional skills in concept development, storytelling, and effective communication. Work examples in the real estate, travel, hospitality and/or luxury goods industries are preferred.
• Proficiency in G-Suite or Microsoft Office applications, with a comfort level working in the Mac OS environment.
  
  

Key Characteristics

• Attention to detail and strong time management skills in a fast-paced, business environment.
• A passion for story-telling via advertising, marketing and new media.
• Desire to continually learn more about the craft, the business and the industries we serve.
  
  

Benefits

Compensation / Leave:

• Competitive annual salary based on skills and experience.
• Excellent health care benefits including dental, vision, etc.
• PTO (starting at 5 weeks per year) including paid holidays, vacation and sick leave
• 401(k) retirement plan with company-matching contributions
  
  

Culture / Perks

• Professional development planning, coaching and mentoring program for every team member.
• Team retreats and industry awards events.
• Fully remote workplace with all hardware and software provided.
  
  

Salary: $65000 - $90000 per year

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