Neolytix is a rapidly growing healthcare management services company that provides innovative tech enabled service solutions for healthcare providers. Our mission is to simplify healthcare operations, improve patient outcomes, and drive profitability through cutting-edge technology and AI solutions. We are looking for a Content Writer & Content Strategist to lead our content strategy, build our brand presence, and position Neolytix as a thought leader in the healthcare SaaS space.
Job Overview:
As the Content Writer & Content Strategist, you will drive both the creative and strategic aspects of content development and brand positioning. You will play a key role in crafting our brand identity, producing thought leadership content, and executing content-driven marketing campaigns. Additionally, you will work with local Sales & leadership in organizing local marketing events that showcase our expertise and strengthen our presence in the healthcare industry.
Key Responsibilities:
Brand Building & Thought Leadership:
Develop and refine Neolytix’s brand voice and messaging, ensuring consistency across all content and marketing channels
Establish Neolytix as a thought leader in healthcare SaaS and AI by creating high-impact, insightful content such as white papers, eBooks, blogs, webinars, and case studies
Build relationships with industry influencers, healthcare professionals, and media to drive brand awareness and credibility
Identify speaking opportunities, industry conferences, and publications where Neolytix can be featured
Content Strategy & Development:
Create and execute a comprehensive content strategy aimed at driving engagement, lead generation, and conversions
Write and oversee the production of content for various platforms, including blogs, social media, landing pages, newsletters, email campaigns, and video scripts
Collaborate with Product, Sales, and Marketing teams to develop content that supports business objectives and resonates with target audiences
Optimize all content for SEO and lead generation, with a focus on data-driven performance analysis
Local Marketing Events:
Plan and organize local marketing events, workshops, or webinars that position Neolytix as an industry leader
Partner with local industry associations, and influencers to expand our reach and network
Work with cross-functional teams to ensure that event branding and messaging align with Neolytix’s overall marketing strategy
Performance Analysis & Optimization:
Monitor the performance of content across various channels and analyze the effectiveness of different content types in driving leads and conversions
Implement ongoing testing (A/B, multivariate) and optimization of content, landing pages, and other assets to maximize ROI
Provide regular reports and insights to stakeholders on content performance, with recommendations for improvements
Qualifications:
Education:
Bachelor’s degree in Marketing, Communications, Journalism, or a related field
Experience:
2+ years of experience in content writing, content marketing, or a similar role, with a strong background in healthcare or SaaS
Demonstrated experience in building and executing successful brand strategies that enhance brand recognition and authority
Proven ability to craft content that drives engagement, lead generation, and conversions
Expertise in SEO, content management systems (e.g., WordPress, HubSpot), and content analytics tools (Google Analytics, SEMrush)
Skills:
Strong writing, editing, and storytelling skills with an ability to distill complex topics into engaging, easy-to-understand content
Ability to develop and lead content marketing initiatives that build brand equity and establish thought leadership
Strong project management skills and the ability to manage multiple initiatives simultaneously
Excellent interpersonal and communication skills, with the ability to build relationships both internally and externally
Preferred Qualifications:
Experience in the healthcare SaaS industry with knowledge of key industry trends and regulatory landscapes
Familiarity with marketing automation tools and CRM platforms
Experience with social media marketing, video content creation, and influencer marketing
Compensation:
Salary Range: $27,000 - $32,000 per year, depending on experience
Benefits: Comprehensive health insurance, 401(k) matching, paid time off, remote work flexibility, and professional development opportunities
Why Neolytix?
Be part of a company that is innovating healthcare through AI and digital transformation
Lead the charge in building a powerful brand in a high-impact industry
Work in a diverse, collaborative, creative environment that values both strategic thinking and hands-on execution
Shape the future of healthcare content marketing with the opportunity to have a direct impact on business outcomes
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Seniority level
Mid-Senior level
Employment type
Part-time
Job function
Marketing, Public Relations, and Writing/Editing
Industries
Internet Publishing
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