D2C Acquisition Analytics Manager - REMOTE from any US based location

Salary Range : $84,800 - $127,200 Annual

Job Details

The stated pay range is based on a national-average location. Actual salary is determined by factors including relevant work experience, skills, and location. This position is bonus eligible.

The D2C Acquisition Analytics Manager will utilize paid media, direct mail, and mixed media modeling analysis to enhance sales and optimize market spending. This position entails analyzing and optimizing paid media campaigns (DRTV and OTT) as well as direct mail initiatives focused on lead generation and remarketing. The main goal of this role is to facilitate data-driven decision-making, improve campaign performance, and maximize return on investment (ROI). Collaboration with acquisition marketing teams is essential, as the consultant will develop analytical frameworks to gain a deeper understanding of interactions between acquisition channels and forecast outcomes. By identifying synergies and providing strategic recommendations on budget allocation and timing across channels, this role aims to optimize overall performance

As an Acquisition Analytics Manager, your responsibilities will include:

• Developing and implementing analytical strategies for paid media campaigns, evaluating results at a detailed level including channel, station, and partner lead distribution.
• Performing comprehensive analysis of campaign and effort performance, tracking key performance indicators (KPIs), creating data visualizations, and regularly generating and sharing reports.
• Developing mixed media modeling analysis to maximize the effectiveness of acquisition marketing channels such as paid media, direct mail, digital, and web, to drive business growth and improve efficiency.
• Conduct periodic in-depth analysis of customer behavior and preferences across different paid mediaaudiences, genres, and geographical regions to gain valuable insights for branding purposes.
• Collaborating on optimizing acquisition marketing budgets, ensuring optimal allocation and maximizing return on investment (ROI).
• Generating recommendations for A/B testing and experimentation to enhance campaign performance and identify the most effective strategies.
• Deliver actionable insights and recommendations to stakeholders, including senior management, to drive sales growth and improve efficiency.
• Collaborating with marketing, fiancé and analytics teams to gather data inputs, establish and refine key performance indicators (KPIs), and develop comprehensive mixed media models.
• Collaborate with marketing and IT teams to establish and maintain data quality and integrity, supporting detailed analysis of acquisition per lead.
• Applying statistical methods and predictive modeling techniques to identify trends, insights, and optimization opportunities, as well as to support sales planning initiatives.
• Staying current with industry trends, emerging technologies, and best practices in acquisition marketing analysis.
  
  
  

The Acquisition Analytics Manager position is well-suited for you:

• By demonstrating strong project management skills, effectively handling multiple projects concurrently while maintaining timing and quality standards.
• Having the drive to proactively lead complex data analysis to generate valuable, data-driven recommendations.
• By showing proven problem-solving skills and a proactive mindset for continuous improvement.
• Being adaptable to excel in a fast-paced sales environment, tackling new, complex, and evolving tasks.
• Excellent communication and presentation abilities, with the capability to convey messages appropriately to different audiences and translate complex data into actionable insights.
• Having previous experience presenting recommendations to senior management.
• Familiarity with advanced analytics tools to aid in the creation and analysis of mixed media models.
• Experience in testing and validating mixed media models, as well as scenario planning and sensitivity analysis, is a plus.
• Robust understanding of the marketing landscape, including emerging trends, evolving consumer behavior, and the impact of digital transformation on marketing strategies.
• Leadership experience, with the ability to influence peers and colleagues across sales, marketing, and analytics teams.
  
  
  

What you’ll need:

• A bachelor’s degree in marketing or a related field is required, or an equivalent of 8 years of experience in a related discipline.
• A minimum of 3-5 years of progressive experience in business analysis is required.
• Proficiency in data visualization tools such as Tableau, Power BI, Business Objects, and Denodo.
• Experience with media buying platforms, including Core, Google Ads, Facebook Ads Manager, and programmatic advertising.
• Strong analytical skills, with expertise in statistical analysis tools and methodologies.
  
  
  

What will set you apart:

• A master’s degree in marketing, Statistics, or related field preferred.
• Preferred certifications/licenses include Microsoft Certified: Power BI Data Analyst Associate.
• A minimum of 6-10 years of progressive experience in business analysis, with a focus on mixed media modeling, is preferred.
• Exceptional proficiency in Microsoft Excel, along with some experience in SQL writing/reading and understanding database structures.
  
  
  

The Company offers the following benefits for this position, subject to applicable eligibility requirements:

• medical insurance
• dental insurance
• vision insurance
• 401(k) retirement plan with company match
• short-term & long-term disability insurance
• Paid time-off and corporate holidays,
• paid parental leave.
• company paid life insurance.
  
  
  

Click on this link for additional information.

CNO embraces flexibility and encourages you to work where you’re most productive. Associates who live within a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) have access to come into that office.

Associates who live outside of a 60-mile radius of a corporate office (Birmingham, Carmel, Chicago, Orlando and Milwaukee) may perform this role full-time work from home (WFH) from any US based location, as long as you are willing to work central or eastern time zone hours.

All associates may be asked to travel varying corporate offices periodically. Work cannot be performed from outside of the United States.

CNO provides life and health insurance, annuities, financial services, and workforce benefits solutions through our family of brands and supported by our associates and agents. Our customers work hard to save for the future, and we help protect their health, income and retirement needs with 3.2 million policies and more than $35 billion in total assets. Our 3,400 associates, 8,600 exclusive agents and independent partner agents guide individuals, families, and businesses through a lifetime of financial decisions.

We are financially strong and well positioned for continued growth, and we are grounded in our core values of Diversity, Equity & Inclusion (DE&I); Integrity, Customer Focus, Excellence, and Teamwork. We have offices in more than 260 communities in the U.S., including our headquarters in Carmel, Indiana, and corporate offices in Birmingham, Chicago, Philadelphia, Orlando and Milwaukee.

At CNO Financial Group, we’re always looking forward—to the security and stability we help create for our insurance brands’ customers, and the growth we create within our own company. We're looking for ambitious people who want to do more. We'll provide you with opportunities to grow your skills through challenging professional experiences.

If you're looking for a culture that encourages development, helps you reach your potential, and rewards you for your contribution, then CNO Financial Group is right for you. For more information, visit CNOinc.com.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Compensation

Pay Range: $84,800.00 - $127,200.00 Annual

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

ReqID : JR168419

Job Type : Full time