Digital Marketing Associate Manager

We are looking for a hands-on Digital Marketing Associate Manager to join the Digital Marketing team. This person will contribute to the management and performance optimization of several digital channels including Affiliate, Paid Search and Paid Social. This person will play a critical role in campaign performance and reporting with the close guidance of the Digital Marketing Manager. The ideal candidate has excellent analytical skills and a passion for retail, e-commerce, and the digital marketing industry. Experience working with at least some of the above listed channels is preferred.

Responsibilities

Paid Social

• Manage campaign set-up, activation, and intra-day optimizations on Meta
• Report on day-to-day channel performance to ensure that we are spending efficiently
• Contribute to strategic initiatives for the channels, i.e: develop & execute experiments & A/B tests that evolve our targeting, creative, copy, and landing page strategies
• Analyze trends and audience data to pinpoint optimal ad placements
• Oversee creative trafficking and ensure assets are delivered on time

Affiliate

• Support implementing strategies to drive revenue growth and customer acquisition
• Analyze program performance and actioning on data and insights
• Help report on influencer campaigns with various partners such as LTK and ShopMy
• Determine appropriate partner mix (content creators, review sites, long tail communities), identify commission structure, incentives & promotions that will nurture strong relationships with partners
• Pull reporting weekly/monthly/quarterly, sharing performance to goals and key insights (key drivers, wins, opportunities)

SEM

• Plan, launch, and optimize paid search campaigns across platforms such as Google and Bing. This will include Google Shopping, PMax, Youtube, and more
• Monitor and analyze campaign performance, providing regular reports on key metrics (e.g., ROAS, CPA, CTR) and making data-driven recommendations for optimization
• Conduct keyword research, create compelling ad copy, and optimize bidding strategies
• Work with our Google and Microsoft account managers to deliver performance goals

Requirements

• Bachelor’s degree and 2-5 years of directly related experience in the performance marketing field, at a brand or agency
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Experience with platforms such as Meta, TikTok, Pinterest, Google Ads, Bing, Youtube, Pepperjam, Criteo preferred
• You are well-versed in key metrics (CAC, CPL, LTV, CPA, ROAS, MER)
• Analytical and data-driven background, with a proven ability to extract valuable insights and narratives from large sets of data
• Strong data analysis toolbox, including experience with Excel, GSheet and Looker
• Extremely strong attention to detail and exceptional organizational/Project Management skills required
• Experience with Rockerbox, Feedonomics, Shopify a plus