Yesterday Captiv8 had the pleasure of sponsoring the Brand Innovators Inclusivity Marketing Summit in NYC. Here, industry leaders came together to explore how brands can champion inclusivity and diversity in today's market. Hosted by Diageo, the event featured rich discussions on authenticity, cultural relevance, and community engagement, offering powerful insights for brand marketers.
🔑 𝐊𝐞𝐲 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬:
𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐇𝐞𝐫𝐢𝐭𝐚𝐠𝐞 – Christina Choi from Diageo emphasized how Don Julio’s deep Mexican roots and devotion to craftsmanship serve as the foundation for its brand storytelling, ensuring campaigns remain true to the brand’s heritage.
𝐈𝐧𝐜𝐥𝐮𝐬𝐢𝐯𝐢𝐭𝐲 𝐢𝐧 𝐀𝐜𝐭𝐢𝐨𝐧 – Chaucer Barnes, CMO at UnitedMasters, discussed how brands like Beats by Dre are actively supporting underserved communities and why historic moments of inclusivity, like the origin of the football huddle with deaf players, serve as powerful reminders of the importance of representation.
𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 & 𝐋𝐨𝐜𝐚𝐥 𝐍𝐮𝐚𝐧𝐜𝐞𝐬 – Abel Flint of J.P. Morgan, Jennifer Holiday Hudson of Smirnoff, and Marlene Moronta of Estée Lauder highlighted the significance of understanding cultural differences when entering new markets, stressing the need to tailor messaging to reflect local nuances and engage directly with communities.
𝐌𝐞𝐚𝐬𝐮𝐫𝐢𝐧𝐠 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 – Stacie M. de Armas of Nielson and Ana Gannod Schechtman of Walmart stressed the value of data in tracking the impact of authentic messaging, showing how aligning brand values with cultural engagement can lead to stronger consumer loyalty and long-term success.
🎯📱𝐖𝐡𝐚𝐭 𝐓𝐡𝐢𝐬 𝐌𝐞𝐚𝐧𝐬 𝐟𝐨𝐫 𝐈𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐞𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠:
𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠: Collaborating with creators who can genuinely tell your brand’s story is crucial. Consumers value brands that stay true to their roots and embrace authenticity.
𝐃𝐢𝐯𝐞𝐫𝐬𝐞 𝐂𝐫𝐞𝐚𝐭𝐨𝐫 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬: Inclusivity is key. Brands must work with influencers who represent and resonate with diverse communities, fostering trust and engagement.
𝐋𝐨𝐜𝐚𝐥𝐢𝐳𝐞𝐝 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬: Tailor your influencer marketing efforts to reflect cultural nuances in new markets. Local creators can help you connect authentically with different audiences.
𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲: Use data to assess how authentic campaigns are performing. Brands that prioritize authenticity and cultural alignment are more likely to build loyal communities.
By focusing on inclusivity, authenticity, and cultural relevance, brands can elevate their influencer marketing strategies and create deeper, more meaningful connections with today’s diverse consumer base.
Ready to elevate your brand’s authenticity and inclusivity through influencer marketing? Let’s work together. Send us a message at sales@captiv8.io!
