Digital Marketing Director

Fast-paced, high-volume personal injury law firm is seeking an extremely energetic executive to serve as Digital Marketing Director

Job duties include but are not limited to:

Recruit, Hire, Train and Manage Marketing Associates, including sales/intake associates.

Developing Overall Marketing Strategy

Strategize with internal stakeholders on marketing and campaign plans against measurable goals and objectives.

Monitor Key Performance Metrics

Develop, deploy, and analyze demand generation campaigns in a variety of inbound and outbound marketing channels including email marketing, digital advertising, lead nurture programs, etc.

Create/Manage Digital Marketing Campaigns

Monitor digital campaigns and collect metrics to calculate ROI and suggest continuous improvement

Sourcing and Managing 3rd Party Lead Generation Vendors

Sourcing and Managing Traditional Marketing Channels (Print, Radio, TV, Etc.)

Manage Advertising Budget / Media Buying

Maintain/manage marketing campaigns to existing and previous client base

Managing and Overseeing Copywriting

Event Planning/Community Outreach

Maintain knowledge of current trends and digital marketing strategies as they evolve and apply to maintain relevancy and best practices approach.

We will provide a professional career opportunity for the candidate who is efficient, detail-oriented, possesses excellent time management skills, and can learn and adapt quickly. Prior marketing experience required.

Job Type: Full-time w/benefits