Appleton Finn is conducting an executive search on behalf of our partner, a leading skincare brand based in NYC.
Job Description: As a Digital Marketing Manager, you'll develop and execute digital marketing strategies to boost brand awareness, drive online sales, and engage customers. Collaborate with cross-functional teams to create compelling campaigns and maintain a cohesive online presence.
Key Responsibilities:
Develop and implement digital marketing strategies to increase brand visibility and customer acquisition.
Manage and optimize PPC, display, social media, and influencer campaigns.
Oversee content creation for social media, email marketing, and the website.
Analyze campaign performance and provide insights for improvement.
Collaborate with product development to launch new products and promotions.
Stay updated on industry trends and competitor activities.
Manage the digital marketing budget effectively.
Qualifications:
Bachelor’s degree in Marketing, Business, or related field.
5+ years in digital marketing, preferably in fashion, beauty, or lifestyle brands.
Proven track record in managing successful digital campaigns and driving sales.
Strong knowledge of SEO, SEM, social media, and email marketing.
Excellent analytical skills for data interpretation and decision-making.
Creative thinker with strong project management skills.
Exceptional communication and collaboration abilities.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing
Industries
Retail Apparel and Fashion
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