Digital Marketing Manager

Position: Digital Marketing Manager

Location: San Francisco or New York

About Credo Beauty:

Credo, a trusted voice in an under-regulated beauty industry and a recognized pioneer in clean beauty retail, is looking for a Digital Marketing Manager. Powered by a deep commitment to healthy beauty, we challenge conventional ingredient standards and believe that consumers should not have to sacrifice their health for substance.

Position Overview:

We are seeking a highly skilled and passionate Digital Marketing Manager to lead our CRM initiatives, enhance customer engagement through impactful email campaigns, manage our innovative loyalty program, and act as our primary liaison for paid advertising efforts. The ideal candidate will possess a strong background in digital marketing, a keen understanding of customer relationship management, and a genuine love for clean beauty. This role will be report to our Director of Ecommerce.

A Day in the Life..

CRM Management

• Partner with Marketing stakeholders to develop and strategize the monthly Email/SMS calendar, creating compelling and engaging content that resonates with our customers.
• Collaborate cross-functionally with Creative, Merchandising, Retail, and Customer Service teams to continuously improve and personalize the customer journey and experience.
• Lead the production of all CRM-related assets in partnership with our Creative team to ensure alignment with our brand voice and values.
• Develop, test, and roll out segmentation and suppression lists to effectively mitigate user churn rates and foster increased engagement.
• Optimize triggered messages to ensure a seamless, delightful customer journey that reflects our commitment to quality and sustainability.
• Leverage dynamic tools and automation strategies to enhance personalization while maintaining an elevated customer experience.
• Ensure all CRM-related activities comply with legal regulations and best practices.
• Generate insightful reports on a weekly, monthly, and quarterly basis to track business KPIs and inform strategic decisions.

Manage Loyalty Program:

• Oversee and enhance our customer loyalty program, driving customer retention, engagement, and lifetime value through innovative rewards and promotions.
• Analyze loyalty data to identify trends and opportunities, continuously improving the program to resonate with our customers' values.
• Collaborate with cross-functional teams to design and implement successful loyalty initiatives that align with our mission.
• Generate insightful reports on a weekly, monthly, and quarterly basis to track business KPIs and inform strategic decisions.

Paid Advertising Liaison:

• Act as the primary point of contact between the digital marketing team and our paid advertising partners, ensuring strategic alignment and effective communication.
• Help develop and execute impactful paid social media and display advertising campaigns that promote our brand goals and target customer segments.
• Analyze campaign performance metrics, providing actionable insights to optimize budgets and creative strategies for maximum impact.

We would love to hear from you if you have…

• 5-8 years of experience in CRM and digital marketing, with a proven track record of driving customer engagement.
• Exceptional attention to detail, communication, and organizational skills that contribute to team success.
• The ability to analyze customer data and Email/SMS KPIs to identify patterns and provide actionable recommendations.
• Experience with A/B testing methodologies and presenting findings for optimized campaign performance.
• A passion for clean beauty and a desire to make impactful changes in the beauty industry.
• Experience using Listrak and Yotpo preferred; familiarity with CRM tools and data analytics a plus.
• Previous experience in the beauty or retail sectors is preferred.

To Apply:

If you’re excited about this opportunity and eager to contribute to our mission at Credo Beauty, please submit your resume and a cover letter outlining your relevant experience to lydia@credobeauty.com.