The Digital Marketing Manager helps drive success for Tommy Bahama by managing PPC digital marketing programs in support of omni-channel objectives, including e-commerce, retail stores and restaurants. This position will be responsible for developing and executing the digital marketing strategy, including enhancement of existing programs and implementation of new with the goal of driving traffic and revenue. This position works cross-functionally with Marketing, Creative Services, E-Commerce, Retail and Food & Beverage teams.
BE THE ISLAND GUIDE
Develop strategies for enhancing customer acquisition and retention through the improvement of existing marketing programs and/or development of new ones.
Maximize traffic and conversion through core digital marketing channels such as but not limited to: Paid Search, Paid Social, Shopping and Affiliate.
Own the creation and management of a digital marketing calendar that is aligned with overall company strategy and tactics, including documentation of past campaigns and performance.
Lead and direct external digital agency in all activities from planning through implementation.
Analyze campaign performance and ensure ongoing optimization of digital channels to drive year-over-year growth and performance vs. annual plan.
Partner closely with digital agency and internal business partners to provide weekly and monthly performance reporting as well as creation of ad hoc reports to support the growing needs of the channel and overall business.
Establish and manage departmental budget and proposes shifts as appropriate for growing the business.
Work independently and in collaboration with the broader Marketing team and business leads to manage multiple projects, tight deadlines, and evolving priorities.
Act as a digital evangelist for the marketing team, helping educate company leadership on performance, best practices, trends and emerging technologies.
Communicate clearly and concisely with multiple audiences.
Be aware of the interplay and relationship between owned and paid channels.
Flexible for other duties as needed to help support the overall business.
Essentials For Life In Paradise
4 year degree with Marketing focus highly desired or equivalent experience
Generally, 6+ years of e-commerce and digital marketing experience for an ecommerce business or agency
Solid understanding of programmatic, paid social and affiliate channels
Web analytics and reporting: ability to read and create reports
Familiarity with web analytics terminology and its application; Adobe Analytics preferred
Strong interpersonal and communication skills
Demonstrated experience meeting deadlines
Experience working in a team-oriented environment
Strong site analytics background
Effective collaboration skills.
Multiple factors will vary the applicable rate of pay for this role, including an individual’s experience, knowledge, and skillset, as well as work location and available budget.
Rate Range: $104,857.50 to $174,762.50 annually
Mahalo (thank you) for your interest in Tommy Bahama!
Tommy Bahama participates in E-Verify. Details in English and Spanish. Right to Work Statement in English and Spanish.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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