The Digital Marketing Specialist creates, monitors, and optimizes digital marketing campaigns across various channels such as SEM (Search Engine Marketing), SEO (Search Engine Optimization), social media, email marketing and display advertising. Collaborate with cross-functional teams to align marketing strategies with Company goals.
Responsibilities
Research advertising trends.
Research competitors’ pricing and products.
Perform ad copywriting and content creation.
Decide on appropriate placement of ads
Create and execute email and social media marketing campaigns
Administer website and publish/update content
Measure digital traffic
Monitor social media and Google Analytics
Optimize paid advertising campaigns using SEO and other tools
Report on the growth and analytics of campaigns to marketing manager
Scale campaigns to maximize ROI
Monitor project status and budget
Brainstorm and implement experiments and conversion tests
Perform other job-related duties and special projects assigned by manager.
Requirements
Bachelor’s degree in a job-related field preferred.
Strong understanding of industry trends and ecommerce web tools, understanding of SEO and SEM concepts, and familiarity with Google Apps and Google Analytics required.
Company Description
We choose a door for its aesthetic qualities, but doors offer so much more than aesthetics. Your front door is a warm familiar place where new guest arrive and a cheerful announcement when friends come. We live our lives through them. Our front door sees us when we start our day and are ready to take on new opportunities. It’s also a gentle embrace at the end of the day, welcoming us to our home and family. Doors aren’t just doors; they’re a reflection of us and our home. They help us and our families feel safe and protected. We know how important it is to choose a door that best represents you, makes you feel secure, and fits your needs.
Since 1994, Plastpro has always believed in providing a superior product with the best value, technology, and commitment to our customers. Our fiberglass doors offer the beauty and versatility of wood doors, but are strong like steel doors. Wood and steel doors have been preferred in the industry, but both come with problems such as: rotting, rusting, and weather damage. Our fiberglass doors are the best solution and are not susceptible to weather damage, require less maintenance, and offer higher performance ratings. We’ve introduced the first door with composite stiles and rails, HydroShield Technology, and composite Polyfiber (PF) Frames to the industry. Our doors feature a full length LVL block that provides stronger rigidity and a range of door locks and hardware to be installed for increased security. We carry a wide variety of designs, sizes, and styles that are bound to complement everyone’s home.
Since the beginning, we’ve not only been committed to providing superior products, but also in creating opportunities. Our goal is to create positive changes for not only our employees and customers, but also for our community. We believe in doing good for the world and making a difference. For us, success is only as good as the good it creates. We’ve continuously partnered with Habitat for Humanity in order to create affordable, green houses for low-income families across the nation. We’ve donated more than 500 doors to various chapters of Habitat for Humanity and other non-profit organizations. By having a Plastpro door, you not only acquire a beautiful door with the best quality, you become part of Plastpro and join us in giving back to others.
We choose a door for its aesthetic qualities, but doors offer so much more than aesthetics. Your front door is a warm familiar place where new guest arrive and a cheerful announcement when friends come. We live our lives through them. Our front door sees us when we start our day and are ready to take on new opportunities. It’s also a gentle embrace at the end of the day, welcoming us to our home and family. Doors aren’t just doors; they’re a reflection of us and our home. They help us and our families feel safe and protected. We know how important it is to choose a door that best represents you, makes you feel secure, and fits your needs. Since 1994, Plastpro has always believed in providing a superior product with the best value, technology, and commitment to our customers. Our fiberglass doors offer the beauty and versatility of wood doors, but are strong like steel doors. Wood and steel doors have been preferred in the industry, but both come with problems such as: rotting, rusting, and weather damage. Our fiberglass doors are the best solution and are not susceptible to weather damage, require less maintenance, and offer higher performance ratings. We’ve introduced the first door with composite stiles and rails, HydroShield Technology, and composite Polyfiber (PF) Frames to the industry. Our doors feature a full length LVL block that provides stronger rigidity and a range of door locks and hardware to be installed for increased security. We carry a wide variety of designs, sizes, and styles that are bound to complement everyone’s home. Since the beginning, we’ve not only been committed to providing superior products, but also in creating opportunities. Our goal is to create positive changes for not only our employees and customers, but also for our community. We believe in doing good for the world and making a difference. For us, success is only as good as the good it creates. We’ve continuously partnered with Habitat for Humanity in order to create affordable, green houses for low-income families across the nation. We’ve donated more than 500 doors to various chapters of Habitat for Humanity and other non-profit organizations. By having a Plastpro door, you not only acquire a beautiful door with the best quality, you become part of Plastpro and join us in giving back to others.
Seniority level
Entry level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Wholesale Building Materials
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