Director, Brand Marketing - Cinnabon

The Director, Brand Marketing partners with VP to support brand strategy development and calendar planning, and leads execution of the integrated brand marketing, menu innovation & digital marketing plans to achieve sales and profit goals in a manner that continually enhances brand relevance, consumer engagement, and market share. This position collaborates cross-functionally and with external partners to implement and monitor the effectiveness of integrated marketing campaigns & events, national promotions, paid/earned/owned media, menu innovation, and initiatives to optimize the franchisee and guest experience to drive store traffic and profitability. This position has accountability for the marketing strategic plan, media & promotion performance optimization, menu innovation pipeline, and digital/off-premise acceleration by providing leadership, direction and support needed to achieve the teams' objectives. He/she will also serve as a lead responsible for partnering with functional centers of excellence (COE’s) to drive customer acquisition, growing guest frequency and regaining lapsed guests by creating best in class digital experiences through loyalty & off premise programs including loyalty rewards, online ordering, third-party delivery, and catering.