FIGS is looking for a Director, Brand Narrative who will be responsible for overseeing brand voice and managing storytelling across all marketing channels. As a part of the marketing team, the Brand Narrative Director is responsible for creating engaging, informative, and brand driven-content that is aligned with marketing initiatives. The ideal candidate will have excellent writing and editing skills and the ability to merge brand voice across all pillars of brand messaging. Equal parts creative and strategic, this role requires someone who is a writer at heart, with exceptional editing skills and a creative, outside-the-box perspective. This role is a part of the FIGS Brand Creative Team and reports directly into FIGS’ Creative Director.
What You’ll Do
Deliver world-class narrative strategy and direction
Set a clear and consistent brand voice for FIGS, with responsibilities ranging from crafting style guides to editing copy and brainstorming ideas for content
Build an overarching approach to FIGS’ brand voice and content strategy that can be articulated across all marketing touchpoints, including advertising, social media, e-commerce, and PR
Partner closely with teammates to create connected concepts, from ideation through production and delivery
Develop, oversee and maintain narrative documentation including brand voice guides, style guides, and editorial guidelines
Work cross-functionally with the marketing and product teams to create engaging and informative content
Ensure branded content supports business goals and drives customer engagement and conversion
Analyze content performance and utilize data to inform future content decisions
Maintain a high level of editorial quality and accuracy across all channels
Conduct thorough research, fact-checking, and partner with subject experts, as needed, throughout content creation process
Lead, develop and inspire a team responsible for writing, publishing, and editorial planning
Oversee the day-to-day workloads of copywriters, balancing hands-on guidance with delegation
About You
Bachelor’s degree, preferably with a degree in English, Writing/Journalism, Communications, or Advertising
5-8 years in copywriting, journalism, and/or creative concepting
A background working within Brand Creative at an agency or for an e-commerce brand
Experience managing a team of writers
A passion for the healthcare community
What You’ll Bring
As obsession for storytelling with wit, craft, and taste
Understanding of the creative process from concept through development and production
Writing expertise with the ability to craft messaging and creative frameworks with end in mind
Proven success at applying creative writing across different media, online to offline
Enthusiasm to partner with all types of creative talent, including Design Directors, Art Directors, Film Directors, etc.
Experience in leading teams of narrative experts, storytellers and writers
Existing relationships with relevant freelance writers
Excellent written and verbal communications skills
Proven work ethic and integrity
Positive attitude
Desire to excel and grow with FIGS
Aspiration to create change and make an immediate impact
Entrepreneurial spirit and egoless nature
100% Awesome. Like our scrubs.
Sense of humor
Drive to succeed and get things done efficiently and effectively
Loves: language, the FIGS product and working on a team
FIGS Compensation And Benefits
Pay Range
At FIGS, your base salary is one part of your total compensation package. This role's base salary range is between $140,000 and $170,000. Actual base salary is determined based on a number of factors, including but not limited to your relevant skills, qualifications, and years of experience.
Additional Compensation And Benefits
Equity: All FIGS employees have the opportunity to own shares of FIGS stock through our new-hire equity program. Additionally, FIGS provides a discount when purchasing FIGS stock voluntarily through our FIGS Employee Stock Purchase Plan
Annual bonus: This position is eligible to participate in the FIGS annual bonus program
Other compensation and benefits offered include:
Comprehensive benefits and perks package focused on your well-being, including premium medical, dental and vision coverage, and full access to wellness services through Breethe and Classpass. 100% FIGS-sponsored life insurance and disability insurance
Amazing 401(k) program, with a company match up to the first 6% of your contribution
Generous paid time off - We have 12 company holidays. For salaried team members, we offer flexible vacation. For our hourly team members, we offer up to 3 weeks of accrued vacation
Meaningful time away for baby bonding, including parental leave, new parent care meals, and a transition back to work for primary caregivers
FIGS sponsored Uber Eats voucher for in-office weeks
Personalized discount code for 50% off all FIGS products, along with a separate code to share with family and friends to enjoy a 25% discount site-wide
Access to FIGS Vet, Discounted Pet Daycare, Discounted Pet Insurance, and so much more…
Benefits eligibility is determined by hour requirements and length of service
A Little Bit About Us…
FIGS, Inc. is a founder-led, direct-to-consumer healthcare apparel and lifestyle brand that seeks to celebrate, empower and serve current and future generations of healthcare professionals. We redefine what scrubs are by creating technically advanced apparel and products that feature an unmatched combination of comfort, durability, function and style, all at an affordable price. With the largest DTC platform in healthcare apparel, we sell our products to a rapidly growing community of loyal customers. Through these customer relationships, FIGS has built a community and lifestyle around a profession, revolutionizing the large and fragmented healthcare apparel market and becoming the industry’s category-defining healthcare apparel and lifestyle brand.
Our Threads for Threads initiative is integral to our mission to improve the lives of healthcare professionals on a global scale. Founded alongside FIGS in 2013, Threads for Threads donates scrubs to healthcare professionals working in resource-poor countries around the world.
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Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Retail Apparel and Fashion
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