Director, Consumer Insights

The Consumer Insights team sits within Brand Marketing at Red Bull North America and is the hub of marketing insights and strategy across the US business. The mission of our team is simple but impactful—to be the voice of the consumer and spotlight opportunities focused on growth. Consumer Insights is divided into three verticals, including Brand & Product Insights (our largest and the one which this role oversees).

All the responsibilities we'll trust you with:

INSIGHTS AND STRATEGY

Analyze, translate and socialize data for meaningful impact to the business Leverage expertise across qualitative and quantitative methodologies that span custom research, brand tracking and syndicated data Skillful in the art and science of insights—savvy in analyzing data but even better at translating/socializing it for meaningful impact. This will be achieved with proven skills in: Lead agile and DIY research/analytics Forecast insights needs in partnership with Senior Director of Consumer Insights Predict/understand what questions will need to be answered by keeping finger on the pulse of the category, consumer trends, and the organization Leverage POS/offtake and shopper panel data (e.g. IRI, Numerator) Connect the dots across data and people, and have a bias for action to drive short- and long-term decision-making Embed the Brand & Product Insights vertical into cross-functional marketing teams via strong relationships/interpersonal networks and impact-driving work Lead translation of insights into frameworks, strategies and guidance, to be embraced by junior-level marketers all the way to the C-suite Present insights by telling stories, captivating and inspiring teams, influencing stakeholders, and making complex information easy to understand/apply

PEOPLE MANAGEMENT

Elevate Consumer Insights talent through direct line management and strong influence across sales, marketing, and other insights teams: Coach and develop direct reports to exemplary individual and “team within a team” performance Collaborate and innovate across Consumer Insights pillars (Field Marketing Insights, Audience Insights) to extend the Consumer Insights halo across Red Bull’s regions and other marketing & media teams Serve as part of the Brand Marketing Leadership Team, representing a senior-level voice for the consumer within US marketing

STAKEHOLDER MANAGEMENT

Manage external vendors and agencies, with natural enthusiasm for continually exploring and experimenting with new, creative, impactful ways to do research Elevate Consumer Insights presence and influence across departments and other insights teams within Red Bull Cultivate a deep network of cross-functional relationships at all levels of the organization that garners buy-in for research, facilitates collaborative planning and provides intelligence that helps build a future-focused insights pipeline Be the clear owner of key cross-functional relationships for the Consumer Insights team—specifically within Brand Marketing (e.g. Product Marketing, Advertising) and Shopper Insights (within sales)

PROCESS & PLANNING

Direct the Brand & Product Insights vertical as a leader who is equally focused on driving impact today and evolving the team for even higher levels of achievement and productivity tomorrow; specifically: Build and maintain a robust project pipeline that balances ongoing initiatives (e.g. brand tracking, marketing program measurement) with identification of custom white space research opportunities (Quant, Qual, Secondary) Collaborate with the Sr. Director of Consumer Insights to develop the team’s annual plan and objectives, which serve as key inputs into Red Bull’s multi-year growth plan Enhance the team’s approach to storytelling and socialization, always experimenting with ways to share insights in a dynamic, actionable way Develop new capabilities for the team that promote greater research agility and cross-functional impact

Your areas of knowledge and expertise that matter most for this role:

• 10+ years of insights experience, ideally in both vendor- and client-side roles, with very strong foundation in custom research
• CPG experience is critical; additional expertise in beverages, sports, gaming, lifestyle brands, and/or media is preferred
• Direct experience with Circana and Numerator data is a huge plus
• Must be an expert in PowerPoint and Excel; proficiency in SPSS, Tableau or other data analysis/visualization software is strongly preferred
• Multi-year experience in managing direct reports with a track record of coaching to promotion and development milestones
• Personal network of agency/vendor relationships and deep experience in managing external agency partners and data sources
• Strong data analytics background and ability to partner with Data Science peers
• Outstanding project management acumen, with a knack for managing a robust pipeline of short- and long-term insights initiatives
• Ability to present to any audience (large or small, junior level to C-suite) and transform information into action
  
  

The base salary range for this position is $136,895 to $151,304 + cash incentives Actual salary offer may vary based on work experience. The base pay range is subject to change and may be modified in the future.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.