Director, Field Marketing and Programs

Description

Position at Zones LLC.

Company Overview

When it comes to IT solution providers, there are a lot of choices. But when it comes to providers with innovative and differentiating end-to-end service offerings, there’s really only one: Zones – First Choice for IT.TM

Zones is a Global Solution Provider of end-to-end IT solutions with an unmatched supply chain. Positioned to be the IT partner you need, Zones, a Minority Business Enterprise (MBE) in business for over 35 years, specializes in Digital Workplace, Cloud & Data Center, Networking, Security, and Managed/Professional/Staffing services. Operating in more than 120 countries, leveraging a robust portfolio, and utilizing the highest certification levels from key partners, including Microsoft, Apple, Cisco, Lenovo, Adobe, and more, Zones has mastered the science of building digital infrastructures that change the way business does business ensuring whatever they need, they can Consider IT Done. Follow Zones, LLC on Twitter @Zones, and LinkedIn and Facebook.

Position Overview

The Director, Field Marketing & Programs will develop, manage, and evolve strategic marketing programs for the Zones team. The primary objective of the role is to drive growth and account expansion through successful campaign execution and understanding of key industry trends, strategic market opportunities and sales priorities. You will be an integral part of the Marketing and Sales teams, planning and executing marketing efforts in the field, communicating the marketing plans to those involved, and building awareness and positioning for our company's solutions. You will also be working closely with our sales leadership to develop strategies that will help us maximize profits and market share. This role will be a player manager as we scale the department.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative pf the knowledge, skill and ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform essential functions.

The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What you’ll do as the Director, Field Marketing & Programs:

Strategy Development

• Develop a detailed marketing plan that supports regional strategy and addresses challenges. Tactics may include events, digital media, traditional media, PR, community outreach, social and creative.
• Identify new initiatives to connect with all customers and partners.
• Nurture existing leads throughout the customer journey that includes digital content, events, and other appropriate marketing methods.
• Actively make recommendations for continuous improvement, present findings to key stakeholders and leaders.
  
  

Relationship Building

• Cultivate long-term relationships with sales, partnering with them to develop strategic initiatives for account growth and expansion.
• Collaborate with cross-functional teams to cultivate and manage relationships, marketing, product management, etc. to ensure alignment and consistency in messaging and strategy.
  
  

Budget Management

• Create and manage marketing program budget efficiently, allocating resources for maximum impact.
• Evaluate all campaigns’ impact and ROI to determine the success and forecast for potential future investments.
  
  

Management

• Effectively manage a team of field and program marketers, guiding, coaching, communicating priorities and performance.
  
  

Program Development & Management

• Develop programs for partners and customers based on overall marketing strategy.
• Manage programs to ensure
• Coordinate and execute events such as trade shows, conferences, and sponsorships to increase brand awareness and drive lead generation regionally.
• Provide stakeholder mapping via account intelligence and execute engaging experiences to build and progress relationships.
  
  

Reporting & KPIs

• Define, track and report on metrics, utilizing this to identify opportunities for continuous improvement.
• Forecast, evaluate, and report on campaign effectiveness and ROI as well as sharing of key learnings and outcomes.
  
  

What You Will Bring To The Team

• Bachelor's degree required
• 10+ years of proven experience in field marketing and/or events experience in B2B technology companies, IT/AV distribution or reseller preferred.
• Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment.
• Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively.
• Proven ability to work closely and successfully with a sales organization.
• Proven ability to successfully execute a variety of marketing programs including program development, field events, social media, executive engagements, awareness campaigns.
• Ability to work very independently and collaborate with cross-functional teams. Strong analytics, reporting, and written communication skills.
• Rigorous attention to detail and focus on quality of deliverables.
• Proficient in delivering content via social media tools.
• Working knowledge of D365/CRM, and marketing automation platform experience.
• Strong communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates.
• Creative thinking and problem-solving abilities to develop innovative marketing initiatives.
• Ability to travel regionally to events and meetings.
  
  

Zones Offers a Comprehensive Benefits Package

While we’re committed to providing top-tier solutions, we’re just as committed to supporting our own team. Our employees enjoy a variety of comprehensive benefits, including medical/dental/vision coverage, life insurance, a 401(k) plan with matching provision, paid time off, and much more. And as a Minority Business Enterprise, a Corporate Plus member of the Northwest Minority Supplier Development Council, and an Equal Employment Opportunity Employer, our community is just as diverse.

At Zones, work is more than a job –with exciting careers with a global team who are client centric, have a passion for tech, who embrace change and lifelong learning in a collaborative culture. If you’re interested in working on the cutting edge of IT innovation, sales, engineering, operations, administration, and more, Zones is the place for you!

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status or on the basis of disability.