Director, Marketing - Multisite Retail Healthcare

Director, Marketing - Multisite Retail Healthcare

A dynamic, growing, multisite retail healthcare provider has asked HireneXus to find a tactical Marketing leader. The position will be responsible for attracting new patients, and retaining / re-activating existing patients through development and implementation of a strategic marketing plan. The candidate will also have experience measuring the ROI of different marketing activities. Strong communication, project management, strategic thinking, creativity, and organizational skills are essential.

Key Responsibilities:

• Develop and execute a comprehensive marketing plan with clear goals, objectives, and analytical frameworks to drive growth and profitability.
• Lead both direct-to-consumer and business-to-business client acquisition and retention efforts.
• Measure the ROI of various marketing activities and use insights to shape future strategies.
• Execute online marketing initiatives, including social media optimization and management.
• Support and enhance the company's local reputation as part of a broader reputation management strategy.
• Actively improve current marketing processes and establish day-to-day activities that align with strategic goals.
• Collaborate with center leaders to develop and implement local marketing strategies and plans.
• Drive cross-referral opportunities through strategic marketing initiatives.
• Play a key role in integrating acquired practices, focusing on branding, marketing, and communication efforts.
• Conduct competitive analysis to differentiate the company's features and benefits.
• Set and meet aggressive timelines for all marketing initiatives.
• Manage and direct third-party vendors to ensure the timely and successful delivery of marketing projects.

Qualifications:

• Minimum of 7 years of professional marketing experience.
• Direct-to-consumer healthcare marketing experience is essential.
• Strong proficiency in Microsoft Office Suite.
• Exceptional project management skills with a results-focused approach.
• Proven ability to build and maintain successful professional networks and relationships with key leaders and stakeholders.
• Experience managing vendors and external suppliers.
• Highly organized with the ability to communicate complex concepts concisely.
• Strong analytical and problem-solving abilities.
• Demonstrated flexibility and resilience in a high-pressure environment with changing priorities, working independently and within a team.
• Excellent verbal and written communication skills in English.

Education:

• A Bachelor's degree in Marketing, Business, Economics, or a related field is preferred.
• An MBA is highly desirable.

Compensation:

The company offers a competitive compensation package, including a base salary and performance-related incentives, commensurate with the importance of this position.