Director of Analytics, Marketing Technology

Noom is a digital healthcare company that connects people to content, coaching, community, and clinicians to build healthy habits and promote better living. We’re a mission-driven, high-growth organization that’s powered by science, technology, and world-class talent.

We are seeking a highly technical Director of Analytics to revolutionize our marketing and growth strategies. This role requires a deep understanding of data architecture, statistical analysis, and marketing principles to ensure our strategies are data-driven and effective. The ideal candidate is adept at thinking strategically and not afraid to roll up their sleeves. They will have excellent problem-solving skills, the ability to communicate complex concepts to non-technical stakeholders, and an interest in leading a small but high-performing team of data scientists.

This is a unique opportunity to lead the growth of martech at Noom. If you're excited about the challenge of optimizing our marketing machine to align with business objectives and growth aspirations, this is the role for you!

What You’ll Be Doing:

• Design, develop, and implement scalable martech solutions that support D2C growth strategies and initiatives.
• Utilize advanced statistical techniques and machine learning models to analyze marketing performance and predict future trends.
• Develop and maintain data models, dashboards, and reports to provide actionable insights to marketing stakeholders.
• Lead the evaluation and implementation of marketing technology and analytics tools and technologies. Examples include MMP, Media Mix Modeling, CDP, tag/pixel management, conversion rate optimization, and others related to forecasting, spend, and measurement
• Conduct A/B testing and other experimental designs to optimize marketing campaigns
• Lead a dedicated team of data scientists in executing the initiatives outlined above, ensuring high-quality analytical support and innovative approaches to problem-solving.
• Collaborate with marketing, engineering, and data science teams to integrate data from various sources and ensure data integrity.
• Stay current with industry trends and emerging technologies in marketing analytics.
  
  
  

What We’re Looking For:

• Proven experience (6+ years) in marketing analytics, data architecture, or a related role.
• Previous experience in people management is preferred, but staff-level candidates with strong experience in martech analytics and an interest in people management will also be considered.
• Strong understanding and proven success in the utilization of MMP, Media Mix Modeling, and conversion rate optimization
• Excellent communication and presentation skills, with the ability to convey technical concepts to executives and non-technical audiences more generally.
• Strong proficiency in SQL, Python, R, or other programming languages used for data analysis.
• Familiarity with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g. Salesforce, Braze).
• Experience with data visualization tools and A/B testing tools such as Looker and Optimizely
• Knowledge of digital marketing channels and metrics, including SEO, PPC, Paid Social, social media, and email marketing.
• Strong analytical and problem-solving skills with the ability to interpret complex data and make data-driven decisions.
• Ability to manage multiple projects and meet deadlines in a fast-paced environment.
• Experience with cloud-based data platforms (e.g., AWS, Databricks).
• Bachelor's degree in Marketing, Data Science, Statistics, Computer Science, or a related field. A Master's degree is preferred.
  
  
  

What Makes This Job Amazing:

• You’ll be helping millions of people lead healthier lives every day
• You’ll experience huge learning & professional growth opportunities. Noom believes in supporting you; we’ll cover the cost of books, courses, conferences… you name it!
• You’ll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in collaborative, high-impact environments, there is significant opportunity for growth.
  
  
  

Base Salary

• The US base salary range for this full-time position is $196,000 - $294,000
• Our salary ranges are determined by role, level, and location. The range displayed on each job posting is based on Noom’s estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, scope, and location. This range is not inclusive of any discretionary bonus or equity package.
  
  
  

Other Elements Of The Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.
  
  
  

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• In-office Location: New York, NY, USA
• Remote location(s): United States.
• Your recruiter can share more about the specific compensation package for your preferred location during the hiring process
  
  

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute big ideas and we start and end each day with the responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain’s have all named Noom a Best Place to Work including being named on Fortune’s lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.