Director of Brand Marketing

Our client, a leading baby brand, is seeking a Director of Brand Marketing to join their team in NYC! The ideal individual will be a highly motivated, collaborative, innovative thinker with comprehensive knowledge of branding and storytelling, digital/social media and wholistic marketing strategy.

Responsibilities:

• Develop and execute comprehensive marketing plans and strategies, ensuring alignment with brand goals, target audience insights, and market trends.
• Collaborate to enhance the digital presence, ensuring consistency with brand messaging and increasing conversion rates.
• Lead storytelling initiatives across various marketing channels (e.g., influencer, OOH, Paid Media) and evaluate results based on key performance indicators.
• Create and implement promotional tactics to drive customer acquisition and retention, including developing marketing materials and campaigns.
• Oversee the development and delivery of educational content across email, advertising, websites, and social media, ensuring consistency with brand messaging.
• Plan and manage short-term and long-term budgets, schedules, and resources.
• Track and report on the ROI of marketing campaigns and initiatives.

Qualifications:

• 8-10 years of experience in marketing, with a minimum of two years in a managerial role.
• Strong storytelling skills with a deep understanding of brand development and messaging.
• Proven ability to manage, analyze, and allocate marketing budgets effectively.
• Excellent leadership and communication skills, with a proactive and self-motivated approach.
• Analytical mindset with the ability to link strategies to measurable results.
• High-energy individual with a strong desire to impact the business and team positively.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).

Salary: $130,000-$140,000 commensurate with experience

Hybrid 3-4 days on site in New York City office

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