Director of Consumer Marketing

General Summary:

Are you passionate about helping to create healthier families, improving quality of life, and sustaining the wellbeing of people globally? If so, Revvity has an incredible opportunity that will allow you to have a direct impact on how Revvity communicates and supports key activities across the ViaCord business.

ViaCord is a team of passionate, mission-driven, creative and entrepreneurial individuals providing newborn stem cell preservation and Genomic services to expectant families. These cutting-edge services are positioned to positively impact the future health of today’s families. The ViaCord team is currently seeking a Director, Consumer Marketing who will grow and evolve ViaCord’s Consumer Health business with the ownership and execution of three primary areas of the business:

• Collaboration with the business team to translate Market Insights into Marketing Strategies for all products.
• Growth of the business through identifying revenue opportunities among established & new accounts.
• Leverage Data & Analytics for improved understanding and performance in our Consumer Marketplace.
• Market research, forecasts, competitor analyses, campaign results, and consumer trends.
  
  
  

Responsibilities:

Develop and Implement Marketing Strategies:

• Create and lead a cohesive marketing plan that aligns with our brand vision and business objectives.
• Establish both short-term and long-term goals for internal marketing teams.
• Manage the conception, development, and implementation of product concepts and promotional programs to drive customer interest and sales.
• Continuously monitor and adjust strategies as needed to optimize performance.
  
  
  

Consumer Experience and Feedback:

• Build strong relationships with media, industry influencers, and other stakeholders.
• Champion the Voice of Consumer (VOC) within the organization, providing relevant consumer feedback and insights.
• Conduct market analysis to identify growth opportunities and challenges
• Optimize consumer experience across channels and recommend new channel activations.
  
  
  

Tactical Execution Oversight:

• Spearhead the execution of marketing campaigns
• Including test and control group segmentation, testing, tracking, results reporting, analyses, and recommendations.
• Provide guidance and ideas for organizing effective marketing events. Ensure events align with our brand and resonate with our target audience.
• Monitor all marketing campaigns, identifying areas for improvement and optimization.
• Prioritize projects and allocate resources effectively.
  
  

Budget Management and Data-Driven Decision Making

• Design and review the Marketing department’s budget, profit-and-loss projections, and expenditures ensuring efficient allocation of resources.
• Evaluate ROI for marketing initiatives and recommend adjustments.
• Prepare regular reports and presentations on marketing metrics for the President
  
  
  

Team Leadership:

• Oversee internal marketing teams, fostering collaboration and innovation.
• Establish KPI’s for the marketing department and ensure teams are meeting/exceeding KPI’s
• Forecast hiring needs and contribute to talent acquisition efforts.
• Conduct regular meetings with account managers
• To review the pipeline, resolve challenges, brainstorm possible solutions, and provide training to ensure the team consistently performs above standard
  
  
  

Strategic Planning:

• Participate in quarterly and annual planning sessions to shape company objectives.
• Track competitors’ activities and adapt our strategies accordingly.
  
  
  

Minimum Qualifications:

• Bachelor's Degree in Marketing, Business or related field.
• A minimum of 10 years of professional experience in marketing.
• A minimum of years in a Director of Marketing role, or in other senior marketing roles.
• Must be able to travel, 1-2 times a year to attend conferences, seminars and strategic planning events
  
  
  

Preferred Qualifications:

• Master’s degree in Marketing, Business or related field.
• Marketing experience in the health care industry and/or women's reproductive health, preferred.
• Prior experience in full-life cycle marketing campaigns.
• Demonstrable success in designing and implementing effective marketing strategies.
• Strong knowledge and experience with guiding Brand, Creative, Digital, Product, SEO, Communications, Social Media and Analytics within a Consumer Marketing department.
• Leadership skills to inspire and guide cross-functional teams.
• Exceptional communication skills, both written and verbal, at all levels of the business.
• Critical thinking and problem-solving skills.
• Ability to work independently and navigate within a global matrix organization.