Director of Digital Marketing
Director of Digital Marketing
Sierra Club
Washington, DC
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Sierra Club provided pay range
This range is provided by Sierra Club. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
- Oversee Sierra Club’s Digital Marketing Strategy: This includes managing email messaging, CRM platforms, SMS platforms, digital advertising, online fundraising, and list growth. The role requires developing and executing an integrated digital marketing strategy that aligns with the broader constituent experience, ensuring cohesive and impactful communication across all digital channels
- Direct Email and Mobile Strategy: Develop and implement strategies to engage and educate our audience through timely and coordinated updates that reflect Sierra Club’s mission and brand guidelines. This involves creating compelling content that tells a holistic story about Sierra Club’s work and ensuring all communications are consistent and engaging
- Hire, Coordinate Staff, and Manage Budget: Lead the hiring process for the digital marketing team and manage the budget for email, SMS, and other digital touch points. Provide ongoing support and resources to staff, serving as a senior writing coach and copy editor, and delivering actionable feedback to improve messaging and develop a unified voice across the organization
- Enhance Digital Engagement and Performance: Monitor and improve the quality, activity, and value of Sierra Club’s digital file by tracking deliverability, engagement, and conversion rates. Implement solutions for improvement and collaborate with various teams to grow the digital file and enhance cross-channel engagement through both paid and non-paid acquisition tactics
- Lead Cross-Platform and Rapid Response Strategies: Work with digital and communications teams to ensure real-time, quality content across all platforms, optimizing for user and mobile-friendliness. Act as the digital lead for rapid response mobilization during time-sensitive moments, manage email and mobile calendaring, audience segmentation, and a/b testing, and collaborate with analysts to track and report on performance, using data to inform strategy.
- Other special projects and management initiatives as identified and assigned
- Demonstrated Management Experience: Proven ability to lead diverse and high-performing teams, managing large budgets exceeding $1 million. This involves strategic planning, resource allocation, and fostering a collaborative environment that promotes high productivity and morale among team members
- Email and Mass Texting Program Management: Experience in growing and managing large-scale email and mass texting programs. This includes designing engaging email and mobile content, optimizing personalization and inbox placement, implementing welcome and re-engagement tactics, and integrating online advertising for maximum reach and impact
- Campaign Evaluation and Analysis: Expertise in evaluating and analyzing campaigns, engagement pathways, and acquisition investments. This skill involves conducting comparative Lifetime Value (LTV) analysis to guide investment decisions, testing strategies, and program management to achieve specific outcomes, ensuring the health and growth of the digital file
- Excellent Writing and Communication Skills: Strong writing skills with the ability to draft content quickly and effectively, translating complex ideas into everyday language and telling emotionally compelling stories. This skill includes cultivating best practices within teams to connect with diverse audiences and inspire action, ensuring consistent and impactful communication
- Digital Ad Strategy and CRM Expertise: Proficiency in digital ad strategy and managing constituent opt-in pathways and journeys, with a broad understanding of digital tools and technology in the nonprofit sector. Familiarity with platforms like Salesforce MarketingCloud and Mobile Commons is beneficial, along with the ability to cultivate partnerships and foster connections to enhance digital programs and inform strategy
- Committed to evolution. You are committed to continuously deepening and evolving your own understanding of systems of oppression through study, openness, and humility. And you easily recognize your own relationship to privilege and power, examining and shifting your behaviors as appropriate
- Uplifting and additive. You see mistakes as opportunities for growth; problems as catalysts for solutions, and inspire others along the journey. You carry a constructive approach, can-do attitude, a sense of humor, and authentic kindness wherever you go
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Seniority level
Not Applicable -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Political Organizations
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