Director of Performance Marketing

Hey! Alex here, CEO of Rally On Media. Thanks for your interesting in joining the Rally On Team. Read on to find a whole lot more about the job and Rally On. If you're a fit now, or you think you can be soon, reach out.

Rally On Media is a video production company + ad agency based in Brooklyn, NY. We've done everything from create Olympics commercials airing primetime on NBC to documentaries to social ads to startup pitch videos.

My co-founder and I were management consultants when we quit our jobs to drive a car around the world (London → Mongolia, New York → Patagonia), while filming a TV show for Lonely Planet. This is how we get into storytelling, which got us into production, which now gets us into advertising.

On the startup side, we own the niche of equity crowdfunding - i.e., online capital raising. We're pretty dang good at it. We've helped companies raise more than $200M in the last 4 years and have developed a reputation as the go-to creative agency in the world of equity crowdfunding.

Until now, our business was all video production. Now we're building out our performance team.

Thats where you come in.

We're seeking a Director of Growth Marketing to run the performance side of our business for our fundraising clients. This job is fully remote.

These clients do everything from curing cancer, to building lawn mowing robots, to distilling good ol' whiskey. You’ll get a ground floor look into what innovative startups across sectors are creating. In this role you will handle the yin and the yang of internal and external stakeholders:

• Lead clients: Work directly with our clients to drive their fundraising campaigns to new heights. In this pivotal (and remote) role, you'll develop and execute strategies to help startups raise $1M-$20M+ through various digital marketing channels – whatever it takes.

• Lead our internal team: You'll help build and lead our team of copywriters, designers, and paid media specialists while managing client relationships and optimizing campaign performance.

Specifically, you’ll oversee that team as they create the materials for the fundraise during our pre-launch phase, and then lead the team on executing the ongoing marketing to raise the funds.

We think the person for this role is a:

• 👨‍👩‍👧‍👦 People Master: Both high-level execution and excellent client management. Being able to articulate your vision is just as important as executing it.

• 🧠 Right and Left Brained: Analytical mindset, with a flair for creativity, and a proven track record in overseeing successful digital marketing campaigns from start to finish.

• 🌎 Well Rounded: A 360-degree approach to scale conversions, drive investor engagement and retention, while maximizing our client’s marketing spend. You will fill in opportunity gaps across all funnels and optimize strategies to achieve business goals.

Rally On is already world-class at creative. With your help, we’ll be world-class at performance. ‍

Here are the specific responsibilities:

• Develop and execute multi-channel marketing plans including paid media, email, text, social media, and content marketing, across a wide range of industries
• Advise the creative team as they develop campaign fundraising materials to make sure they are created to maximize the probability we meet client fundraising goals
• Forecast, measure, and analyze digital campaign performance across the funnel. Oversee the process of campaign testing, analysis, and optimization for continuous improvement
• Work with our clients directly to keep them engaged, excited, and on the same page
• Manage an internal team of creatives and marketers to deliver on campaigns

Requirements and skills

• 5+ years of experience in customer acquisition and growth marketing at an advertising agency
• Direct client management experience
• Expertise in Paid Search, Paid Social, Display, Retargeting, CRO, and SEO, including the ability to execute when necessary.
• Expertise with acquisition analysis, and A/B testing
• Familiarity with copywriting principles, email marketing, and design
• Analytical mindset with strong attention to detail.
• Up-to-date knowledge of mobile performance marketing, trends, and best practices.
• Excellent communication skills

Nice to haves

• Experience in fintech, crowdfunding, or startup ecosystems
• Relevant marketing certifications (e.g., Google Ads, Facebook Blueprint)
• Experience in a client facing role
• Experience managing budgets of $1M and above
• Experience building a team and process from the ground up

What we love about this role is that you are directly impacting the future of some of the most interesting companies in America. Not all of them are saving the world… but some of them are!

You are also going to be an owner within our company. You’ll be owning budgets that can reach into the millions.

We (at Rally On), haven’t done this before. We have always been creative. When we add performance to the mix, the sky is the limit.

You’ll have direct support from our CEO (me) in everything you do. I’ll teach you about the industry.

I’ll teach you about storytelling.

And I’ll give you the tools to succeed.

• Salary Range: $110k-$150k depending on experience and skill alignment
• 4 Weeks PTO
• Unlimited Medical Leave
• Health, Dental, and Vision insurance
• Paid Parental Leave
• 401k ‍

We’d love to hear from you if you are a strategic thinker with a passion for creativity and innovation for this exciting opportunity to shape the future of Rally On.

Apply via email to jobs@rallyonmedia.com. Include the following in your email:

Subject line: I’m [NAME] from [LOCATION] interested in [JOB TITLE]

• Include your resume and LinkedIn profile url
• A brief cover letter (in the email body) that answers the following questions:
• 3 case studies of your work
• What caught your eye about this role
• A 1.5 minute short selfie video saying hi and answering “What makes you a great growth marketer?”

❤️‍🔥 Rally On Media exists to tell world-class creative, engaging stories for the world’s most exciting brands in a way that is fun, energizing, inviting, and fulfilling, creatively and financially, for everyone involved: the subject, the viewer, the client, and the Rally On team behind it.

🎮 We Are ALU - Always Leveling Up.

Whether it’s in our creative, our processes, our communications, or how we work together, we are always leveling up our work.

We are never satisfied with what we did yesterday and we’re always asking, how can we level up?

We develop expertise.

We courageously step into new situations, even, and especially, when they are uncomfortable.

We seek out and graciously accept feedback.

We aren’t afraid of uncomfortable conversations. In fact, we lean into them, because we know that’s the quickest path to growth.

We are lifelong learners who are leveling up our own knowledge while teaching others on our team.

KEYWORDS:

Expertise, growth, discomfort, learning, feedback

🍫Bring Surprise Chocolate -

At Rally On, we’re filmmakers and client service professionals. Our job is to deliver an amazing client experience. Client means “one who is under another’s care.” Delivering that experience means communicating clearly and thoughtfully, in an organized way. It means building project plans with deadlines and hitting those deadlines. It means building great relationships, understanding our client's needs, and meeting them.

Bring surprise chocolate is also code for delight.

We want our clients to not just like working with us but absolutely freaking love it. We go above and beyond for our clients to create an unforgettable experience. We create systems that make giving surprise chocolate innate to how we operate. But what’s important to know is that surprise chocolate isn’t just about the external world, it’s about how we show up internally as well. We bring surprise chocolate to our team. We delight each other whenever we can, in ways big and small.

Sometimes surprise chocolate is an idea.

And often, it’s actual chocolate.

KEYWORDS:

Client experience, delight, service, care, intention, teamwork

🗝️Own It

At Rally On, you are trusted with autonomy by default, not the other way around. To deliver the best work possible, everyone who works at Rally On needs to feel ownership over not only their projects but the company.

On projects, whether you’re writing, directing, producing, or editing, the final product is yours.

Act like it.

Collaborate with your team members to produce the best project possible. Communicate your vision for the piece and get the other team members on board. Do things that seem out of scope if you know they’re the right thing to do. Always do the right thing.

If you don’t feel ownership over the project, step up so you do. You’re here because we believe you have that power.

At the company level, make this the place where you want to work. Improve systems that are broken, build systems where there are none. We have a saying at Rally On “fix the lightbulb” which means if something is broken, fix it, even if you weren’t the one who broke it in the first place.

KEYWORDS:

Ownership, collaboration, clarity, empowering, fix it

💡 Be Creative Within Constraints

Our budgets may not be huge, but that doesn’t mean we can’t deliver something wildly creative while still achieving our clients goals.

Some of the best creative in the world was done on a shoestring.

Always look for the creative angle, always discover ways to inject more creativity into a piece. Just because there’s a way we do things doesn’t mean it’s the way.

We’re in film because we’re creative.

But it’s not just in the film that we’re creative. We’re creative in our internal systems, in our trainings, onboardings, and events.

We are creative in how we maximize the impact of the resources we have at our disposal.

KEYWORDS:

Creativity, challenge, energy, intention, goals

🪂Rip It Up.

Rip it up.

Keywords:

Rip. It. Up