Director, Performance Analytics & Insights

Antenna Group is a mission-driven integrated PR and Digital Marketing agency. We partner with companies at the heart of global conversations addressing the world's biggest climate, real estate, and health-related opportunities.

As leaders in these spaces for over a decade, we are leading the Age of Adoption; the transition between research and innovation into a world where companies across the economy are furiously adopting sustainable, healthy equitable solutions.

We celebrate differences among our staff and encourage everyone to be their authentic selves. We are proud to be an equal opportunity employer and remain committed to fostering a diverse, inclusive, supportive, and respectful environment where each Ant feels a sense of dignity, belonging, and acceptance.

We are looking for a Director of Performance Analytics to make an impact on our Digital Marketing team. This position is available as a hybrid role in one of our offices in NYC, Hackensack NJ, Washington DC, San Francisco and London UK or remote across the US and Canada.

Primary Responsibilities

• Lead the development and implementation of a comprehensive analytics strategy aligned with business objectives and client goals.
• Collaborate with integrated teams (creative, performance marketing, PR, martech) to define and establish an outcome-driven measurement framework, including KPIs and success metrics, and ensure proper tagging and tracking to embed analytics into campaign management and execution.
• Develop and deliver tailored reports that translate complex data into clear and actionable insights that drive business decisions and client success.
• Continually monitor, analyze, and optimize the performance of marketing campaigns based on client goals to drive ROI.
• Oversee the integration of data from various sources, ensuring data accuracy, consistency, and compliance with governance policies.
• Identify and implement tools and technologies for data collection, analysis, and visualization, continually optimizing tech stack to stay ahead of industry trends.
• Encourage a culture of experimentation and spearheading A/B testing, multivariate testing and other methodologies to optimize continuously.
• Keep abreast of the latest developments in analytics, data science and marketing technology, incorporating emerging trends and best practices into the agency's capabilities
• Provide ongoing training and support to internal teams to embed performance analytics into every aspect of our marketing strategies.
  
  

Qualifications

• 8+ years of experience in marketing analytics in a fast-paced agency environment.
• Proven experience building and leading an analytics function.
• Deep understanding of data management, data governance, and analytics tools.
• Experience in integrating data from multiple sources and developing comprehensive measurement frameworks.
• Previous experience measuring and analyzing performance across channels, including earned media, paid media, SEO, email marketing, ABM, and social media.
• Excellent communication and presentation skills, with a proven ability to translate complex data into action for technical and non-technical stakeholders.
• Demonstrated experience leveraging a variety of attribution models.
• Strong project management skills
• Ability to drive innovation and continuous improvement in analytics practice.
  
  

What We Look For

• Collaborative, proactive, and persistent mindset.
• Curious nature and the desire to challenge the status quo.
• Passion for Antenna's sectors and a determination to make an impact.
• Drive to deliver an invaluable client service experience.
• Desire to leverage innovative technology to drive impact for our clients and optimize the delivery of great work.
  
  

What We Offer

• Competitive salary, comprehensive benefits, and matching 401K.
• Time off is required. We want our ants to rest, relax, and recharge, so we offer a tiered PTO system-based tenure at the agency with 18 PTO days to start and Winter Recess.
• We value and celebrate diversity. Our staff come from different backgrounds, and we honor their various religious and cultural observances by offering Floating Holidays and Heritage Month celebrations.
• Early Fridays are for all year round. Summer Fridays are great, which is why we extend them throughout the year.
• Service is in our DNA. We offer a paid day off every year to volunteer with an organization that is meaningful to you.
• Tenure is valued and rewarded. In addition to tiered PTO and professional development stipends based on tenure, we offer Sabbatical Leave to our seasoned Ants.
• We invest in our Growth-Stage Ants. We connect Ants with Mentors/Allies other practices for guidance, advice, friendship, and networking.
• We were hybrid before it was cool. We've always believed in balance and have offered a hybrid office schedule well before the COVID-19 pandemic.
• Growth is the key to our collective success. We offer a yearly Professional Development Stipend, career development, training, and mobility.
• Connection and relationship building is everything. We offer regular outings, virtual events, Heritage Month celebrations, interest Slack channels and happy hours.
  
  

Antenna has a mandatory COVID-19 vaccination policy for all employees reporting to any of our offices or attending any Company-sponsored event. The Company requires that all employees be vaccinated against COVID-19, but will provide accommodations as required by law.