🚀 We just launched the Klaviyo Flows Enricher. This game-changing data flow enables brands to reclaim up to 70% of missed email revenue.
I'm thrilled to share it, so let me take you through our journey from 0 to 3,051 merchants in 3 years.
🔹 Why Polar?
During my time as Head of Growth at Turo, one of the top data-driven marketplaces, we scaled to hundreds of millions in GMV and managed a multi-million ad budget.
I saw a new generation of brands emerging; they needed tools to compete with established retail giants.
Polar Analytics was born from this need — and the profound belief that better commerce drives peace and prosperity in society.
🔹 Step 0: From Data to Actions (2021 - 0 merchants)
We first launched a recommendation engine that connected to all e-commerce data and showed which actions to take.
Transformational moment: A chat with Louis from Merci Handy changed everything — He found the data stack behind our recommendations more valuable than the recommendations themselves.
Our philosophy is: "whatever it takes to make brands grow." So, we pivoted; time for Polar V1.
🔹 Step 1: Centralizing Data: One dashboard to rule them all (2022: Number of merchants: 347)
The need was clear, and a data platform was the solution. We evolved Polar into a master dashboard, bringing all data together.
Transformation moment: Seeing first-hand the growth of Polène Paris, one of the most ambitious brands. They pushed us towards the ability to play with data like never before.
We set out to build the most customizable platform on the market.
🔹 Step 2 First-Party Data: Navigate the post-iOS 14 world (2023: Number of merchants: 1,482)
When iOS 14 shook up the data world, we adapted. We needed to do more than pull data; we needed to produce it. We launched the Polar Pixel to collect first-party data, helping brands navigate the new landscape with accurate attribution.
Transformation moment: Bigger brands like Quad Lock, 2Modern, and The Frankie Shop were knocking at our door, so we launched Polar Enterprise.
🔹 Step 3, Today: Putting data to work (Mid-2024: Number of merchants: 3,051)
Back to the original vision that data is meant to drive outcomes.
And we're doing it with Abandonment Flows.
Transformational moment: Klaviyo is missing up to 60% of abandoners.
After Apple's updates, Klaviyo only receives cart, product, and checkout events from Shopify stores if the user is logged in or has completed an authentication event within seven days.
Meet our Klaviyo Flows Enricher, the new tool that drives more revenue from emails by capturing and re-engaging missed abandoned shoppers using identity resolution.
In under 30 days, we see results for top brands of +37% to +70% more abandoned cart revenue!
More about it here: https://lnkd.in/ejNMBtc8
PS: we're already working on step 4 and cooking something big.
Thanks for being part of our journey. Onwards & Upwards!