For more than 80 years, Kaplan has been a trailblazer in education and professional advancement. We are a global company at the intersection of education and technology, focused on collaboration, innovation, and creativity to deliver a best-in-class educational experience and make Kaplan a great place to work.
The future of education is here and we are eager to work alongside those who want to make a positive impact and inspire change in the world around them.
The Director, Product Marketing position leads and oversees the marketing efforts for the Kaplan North America (KNA) products. This position will be responsible and accountable for developing strategic marketing initiatives to attract, engage, and retain students, educators, and partners.
Primary Responsibilities
Lead and oversee a Vertical Product Marketing team in developing an integrated marketing strategy and managing marketing plans to achieve designated KPIs across the different product lines in the vertical.
Partner with business stakeholders and sales lead to developing marketing initiatives to meet business objectives across both B2C, B2B/B2I, and B2B2C audiences.
Responsible and accountable for the development of messaging strategy, positioning, differentiators, proof points, and value propositions for products.
Responsible and accountable for researching and analyzing economic trends, competitive landscape, industry trends, buying habits and cycles, and the demographic characteristics of target markets, and translating findings into actionable strategies
Being the go-to marketing expert for internal products and external competitive offerings within the vertical.
Develop and implement forward-thinking, out-of-the-box ideas to increase market share
Understanding student needs throughout their educational journey; from exams to admissions and career advancement as well as the needs of the educators and administrators supporting students on that journey
Develop and foster strong relationships both internally and externally with teams and partners.
Manage, coach, and develop the product marketing team by providing clear roles and responsibilities, expectations, performance, and development opportunities
Minimum Requirements
Bachelor's Degree required
7+ years of marketing experience, with at least three years in a leadership role
Knowledge of the post-secondary educational landscape is a plus
Analytical skills, able to interpret multiple data sets to identify trends
Strong proficiency with MS Word, Excel, PP
Excellent people and management skills to interact with staff, colleagues cross-functional teams, and third parties.
We Offer a Competitive Benefits Package Including
Remote work provides a flexible work/life balance
Comprehensive Retirement Package automatically enrolled in The Company Contribution Plan (8-10% annual company contribution based on tenure)
Our Gift of Knowledge Program provides tuition assistance and substantial discounts for our employees and close family members
Competitive health benefits and new hire eligibility start on day 1 of employment
Generous Paid Time Off includes paid holidays, vacation, personal, and sick paid time-off, plus one (1) volunteer day and one (1) diversity and inclusion day to participate and give back to our local communities
And so much more!
For full-time positions, Kaplan has two Salary Grades, this position is a Salary Grade B: $64,000 - $202,600. Actual compensation for this role is determined by several factors including but not limited to job level, candidate's skills, experience, and education, among other factors determined by the business.
Location
Remote/Nationwide, USA
Additional Locations
Employee Type
Employee
Job Functional Area
Marketing
Business Unit
00091 Kaplan Higher ED
At Kaplan, we recognize the importance of attracting and retaining top talent to drive our success in a competitive market. Our salary structure and compensation philosophy reflect the value we place on the experience, education, and skills that our employees bring to the organization, taking into consideration labor market trends and total rewards. All positions with Kaplan are paid at least $15 per hour or $31,200 per year for full-time positions. Additionally, certain positions are bonus or commission-eligible. And we have a comprehensive benefits package, learn more about our benefits here.
Diversity & Inclusion Statement
Kaplan is an Equal Opportunity Employer. Our employees’ diverse range of perspectives, ideas, and backgrounds give Kaplan a competitive edge in anticipating and surpassing the needs of our students in today's global marketplace. We are dedicated to cultivating an inclusive workplace that values diversity, promotes equity, and integrates inclusivity into all aspects of our operations. We strongly believe that diversity strengthens our organization, fuels innovation, and improves our capacity to effectively serve our customers and communities. Learn more about our culture here.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Education Administration Programs
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