Director, SEO

The Opportunity

Pillar4 Media is seeking a Director, SEO to join its fast-growing team.

As a member of the Partnerships team, you’ll work closely with senior leadership and other team members to ensure strong, sustainable organic traffic growth for a Pillar4 Media vertical.

Pillar4’s mission is to to help people live healthier lives with access to trusted resources, in-depth product reviews, and supportive communities. Our vision is to build the #1 content and commerce engine connecting consumers directly to the best brands in all four pillars of health and wellness: sleep, fitness, nutrition, and mental health.

What You’ll Be Doing

Reporting To The President, The Director, SEO Will

• Lead SEO strategy and execution for a Pillar4 Media website or partnership
• Lead, manage, and coach an SEO team across analyst and promotions disciplines
• Create and develop content strategy in close collaboration with the editorial and video teams
• Drive outreach and promotions strategy that builds authoritative sites set up for long-term sustainable growth
• Drive technical SEO and infrastructure strategy in close collaboration with development, design, and other functional stakeholders
• Identify and scale opportunities in internal experiments, organic landscape trends, and other areas that accelerate business growth
• Analyze portfolio performance to make proactive, data-driven decisions to improve our visibility in search and drive the P&L
• Drive key business initiatives for your vertical such as channel expansion and M&A diligence, vetting, and integration
• Recruit the team, provide outstanding leadership, and create a positive culture
  
  

What You Bring

• Strong analytical skills and entrepreneurial drive
• 5+ years of work experience in an SEO role, 2+ years in a leadership position (agency or in-house)
• Comfort with measuring, interpreting, and making real-time decisions based on large volumes of data
• Ability to build spreadsheet models, conduct ROI analysis, and present data and recommendations to senior team members on a regular basis
• Fluency in Microsoft Excel and/or Google Sheets; competency in advanced statistical tools and data visualization tools a plus
• Advanced experience with tools including but not limited to Google Analytics, Google Search Console, Screaming Frog, Sitebulb, Ahrefs, and SEMRush
• Creating, owning, and executing on scalable SEO strategies
• Experience leading, managing, and coaching a team of SEO analysts, promotions/outreach teammates, and other supporting roles
• Deep collaboration with several functional groups including editorial, development, design, CRO, and others
• Desire for a fast-paced, constantly changing environment with competing priorities and deadlines
• Competitive drive and a hunger to learn
  
  

What We Look For

• Openness to feedback and collaboration: You’ll be working closely with folks across different teams, so you’ll need to be open to the process and accepting of feedback and critique.
• Strong communication skills: You’ll have the ability to build relationships with external stakeholders, report up to internal stakeholders, and foster strong alignment with your team.
• Alignment with Pillar4’s culture: We live by our values and expect our team to buy in.
• Act with focus
• Get after it
• Grow without limits
• Build the team
• Obsess Over Customers
• Commit to Service
• Entrepreneurial spirit: Our team members act like entrepreneurs in that we are incredibly driven, agile, goal-oriented, and are always up for a challenge.
  

Why You Should Join Us

• Results: Pillar4 has built the #1 digital media company in the sleep health and hygiene space and is profitably expanding into fitness, nutrition, and mental health verticals.
• Stability: We are privately owned, have a holding period of ‘forever,’ and have significant cash to invest.
• Exposure: You will have a front-row seat in growing a business. Your teammates have built and sold companies, managed hundreds of employees, and run campaigns with Fortune 500 brands.
• Market landscape: The $4 trillion health and wellness market is a highly relatable industry that is transforming. There’s no better time than now to be building a business in this space.
• Career growth: There is no cap on growth, promotions, or the opportunity to own and put your stamp on important projects. Prove your value and you will be rewarded accordingly.
• Learning: We are a mighty team with subject matter experts in creative, branding, content strategy, SEO, paid media, and more. The opportunity to grow new skills and learn from smart people is endless.
• Impact-focused: Opportunities to take part in our quarterly initiatives with organizations like Beds for Kids and The Green Chair Project and help respond to the critical needs of our local communities.
• Fun: The team has a high bar for excellence but also a real interest in each other and making work fun.
  
  

The Package

Base salary and performance-based bonus commensurate with experience. At Pillar4, you’ll have access to competitive benefits, including health insurance, 401k, a monthly wellness stipend for house cleaning, gym membership, grocery delivery or massages, and cell phone reimbursement.

Who We Are

Launched in 2017, Pillar4 Media operates a portfolio of websites that help consumers live their best days, starting with their best night’s sleep. We aim to educate consumers about whole body health and wellness and help them make better, faster purchase decisions to improve their health.

We Also Partner With The Leading Direct-to-consumer Brands In Our Markets To Grow Their Businesses Online. Our Current Portfolio Includes The Following

• Mattress Advisor, launched in 2017
• Mattress Nerd, acquired in 2018
• Sleepopolis, acquired in 2020
• Mattress Clarity, acquired in 2020
• The Fit House, launched in 2021
• Garage Gym Reviews, acquired in 2021
• Sleepyti.me, acquired in 2022
• Sleep Advisor, acquired in 2022
• BarBend, acquired in 2023
• Breaking Muscle, acquired in 2023
• Morning Chalk Up, acquired in 2023
• Partnerships with leading direct-to-consumer brands and media companies to grow their businesses.
  
  

Pillar4 has operations in Charlotte, Springfield, and Austin with remote teammates stretching to Denver and Portland.

One Better Ventures (OBV) is an investor in Pillar4. OBV is a consumer-focused venture capital firm focused on creating sustainable businesses that do good in the world. OBV is led by the former management teams of Burt’s Bees and Seventh Generation.

All applicants are considered without regard to race, color, religion, sex, national origin, age, disability, veteran status, gender identity, or any other discriminatory factors. Please note that we do not provide immigration sponsorship for this role. All offers are subject to a background check.