Director, Social Analytics

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

Purpose

Join Our Digital Center Of Excellence Team At Revlon Where You Will Lead Our Holistic Social Listening Strategy Planning And Execution Across Our Portfolio. This Includes

• Own social listening strategy and lead social analytics team
• Provide strategic and actionable social insights to the for amplifying opportunities in the marketplace for paid, earned and owned activations
• Oversee agency or vendor partners to review insights and connect to marketing actions
• Manage listening activations around key integrated campaign moments.
• Collaborate cross-functionally on execution
• Create and drive consistent social measurement framework
  
  

How You Will Get It Done

• Drive overarching social listening strategy for the Revlon Inc. portfolio to enable an always on capability
• Leverage social listening tools / platforms to be able to lead a process to continuously track and analyze online conversations to gain deeper insights and understanding of social sentiment, behavior and opinions
• Expert ability to spot trends as they arise and connect them back to our business.
• Perform analyses of data with ease and ability to synthesize for an executive audience
• Ability to analyze and assess available social listening platforms and provide strategic recommendation for center of excellence use
• Subject matter expert as it relates to social and social listening and applies this expertise to influence the strategic direction of earned media campaigns
• Takes appropriate risks to challenge the status quo
• Has the ability to lead unique and complex social analytics initiatives
• Acts independently on self-initiated projects and proactively spots opportunities for improvement
  
  

Qualifications

Direct experience using social analytic tools identifying strategies for action

• Must have 8 –10 years of practical, relevant experience in social media analytics or measurement role either in-house or at an agency
• Growth mindset and ability to build something new in a white space
• Aptitude for convincing others (internally and externally) of the value of their ideas
• Expert proficiency in social listening tools such as Brandwatch, Sprout, Sprinklr
• Ability to navigate in a matrix environment
• Must be able to both drive strategy and execute with speed and high quality
• Executive presence and ability to interact and influence effectively with all levels of the organization
• Discretion and trustworthiness in dealing with confidential information
• Ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact.
  
  

The base pay range for this position in New York City is $150,000 and $180,000/year however base pay offered may vary depending on skills, experience, job-related knowledge, and location. Certain positions may also be eligible for short and/or long-term incentives as part of total compensation.

Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy. Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.

Employees are also enrolled in our company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled).

Employees will also receive 4 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year.

This role is eligible for an annual bonus based on company performance.