Director, Social Media

MeUndies is a Los Angeles, CA-based underwear and loungewear company best known for its softer-than-soft basics. Founded in 2011, MeUndies disrupted the $110B underwear industry with the first online underwear subscription. Since then, the brand has inspired a passionate community of undie-obsessed individuals with its bold, comfortable products. And that’s only the beginning…

Today MeUndies has sold more than thirty million pairs of underwear and is profitable with double-digit YoY growth. It continues to redefine the subscription market by evolving the transactional subscription to a membership centered on community and relationships with the brand.

The innovative direct-to-consumer brand offers multiple purchasing options, including singles, packs, matching pairs, and monthly membership.

We’re seeking a Director, Social Media that will drive the MeUndies brand expression across all social media platforms. They will bring an entrepreneurial spirit and push the limits of community engagement. The Director will be responsible for building a comprehensive social strategy and creating synergies between organic and paid efforts in partnership with Growth Marketing leads. They will oversee all content and creative on MeUndies organic social media channels and will execute innovative and engaging social media campaigns to drive brand buzz and boost sales.

The person in this role serves as the primary point of contact and is directly embedded within the Brand & Creative teams. The ideal candidate must have strong communication, leadership, and influencing skills, with the ability to be flexible and nimble, regularly pivoting in new directions based on the brand’s evolving needs. This role reports to the VP of Marketing.

Please note that this is a hybrid position of 4 days/week in our Los Angeles office

What You'll Do

• Develop, execute, and manage an integrated social strategy across all social media platforms, partnering closely with Growth Marketing to drive synergies between paid and organic
• Continue to grow community to over 1 million, with an emphasis on attracting new followers on TikTok and Instagram
• Own social creative strategy in partnership with the Creative team to ensure content is platform-appropriate and brand-building
• Develop and manage the monthly social calendar to ensure alignment among cross-functional teams, supporting new print and product launches in addition to always-on brand and product marketing
• Manage US organic social media budget, balancing costs to fund activations, social-first shoots, and cultural moment celebrations
• Partner with Director of Influencer Marketing to deploy influencer campaigns in support of integrated marketing goals
• Oversee the daily publishing and boosting schedule and monitor analytics for all platforms
• Establish clear social media goals and track against KPIs, regularly reporting on performance and leveraging insights to identify opportunities
• Work closely with the CX Team to develop a strong Community Management strategy to ensure voice and tone are relevant to our brand
  
  

What You Have

• 6 - 8 years of experience in a social media marketing and/or community management role
• Managerial experience hiring, onboarding, and developing at least one direct report
• Expert knowledge of all major social media platforms (TikTok, Twitter, Facebook, YouTube, Instagram, Pinterest, and SnapChat), best practices/trends, and reporting tools
• Experience in community management with a strong understanding of how to build content, follower growth, and engagement
• A passion for unique storytelling
• Strong analytical skills to measure the effectiveness of campaigns
• The ability to multitask and prioritize projects simultaneously while adhering to shifting deadlines; organized and detail-oriented
• Excellent communication and presentation skills
• Exceptional collaboration skills and the ability to maintain strong cross-functional partnerships to foster a team environment
  
  

The base salary range for this full-time position is $124,000 -$168,000. Within this range, individual pay is determined by various factors, including job-related skills, experience, and relevant education or training. Please note that the base salary range provided in this posting does not include any bonus, equity, or benefits you may be eligible for.

WHY WORK AT MEUNDIES?

It's more than a job.

We have focused on building a team of people who emulate our core values. We look for people who stay balanced, go further, build relationships, champion differences, and are humble. At MeUndies, we continue to maintain a stellar brand by working collaboratively and encouraging growth with learning opportunities. There is no such thing as a small achievement here - we celebrate it all!

We look at the necessities.

We offer competitive equity/salary packages, including targeted annual bonuses, generous parental leave, a 401k, fantastic health benefits, open time off, and more.

We have an office you’ll enjoy going to.

We work in our office Monday - Thursday. Friday is a remote/work-from-home day. We’re set up to support comfortable working - hot desks, lounge, and casual seating areas, a Mother’s Room, an on-site gym & shower, and a kitchen that makes you feel like you’ve never left home. We’re dog-friendly, so your furry coworker can join you anytime.

We don’t forget the most important things.

We want MeUndies to be a place where you feel safe and comfortable, and we encourage our employees to hold us accountable for keeping it that way. We encourage open communication and a People Ops team that is ready to help. When you work at MeUndies, we take your needs as an employee (and a person) seriously. Our doors are always welcome to feedback and suggestions!

Plus those special extra things.

We also know how important it is to connect with your team members outside of everyday work. We offer catered lunches every in-office day, holiday parties, off-sites, happy hours, and an annual retreat. You’ll also get a sweet employee discount to rebuild your underwear drawer with our top-notch prints.

MeUndies is an equal opportunity employer and is committed to providing a workplace and hiring process free from discrimination. All employment decisions will be made, and all qualified applicants will be considered, without regard to age, race, creed, color, religion, sex (including gender, pregnancy, sexual orientation, and gender identity), ethnicity, national origin, ancestry, disability status, veteran status, genetic information, marital status, citizenship status or other legally protected characteristic protected by federal, state, or local law. In addition, MeUndies will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable federal, state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.