Director Social Strategy

Our Consumer Product and Goods client is seeking a Director of Social Strategy to lead their Social Media Teams. This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company. Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

Social Media Lead the overall management and growth of social media platforms globally

Help develop social media and content strategies that align with each individual company initiatives

Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)

Work closely with agency, Brand, and Marketing teams to support campaigns Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities

Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest

Oversee and lead editorial calendar that incorporates overall social media strategy

Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement

Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth Manage and lead Social Media in-house team

Agency Management Working under the direction of the Sr. Director, Corp Communications, manage external agencies to assist in Social Media activities.

Support decisions with ROI based analysis and KPI tracking.

Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels

10-12 years of experience in successfully managing/launching social media programs for new and legacy brands.

In-house Consumer Product Industry experience required.

Experience building and leading an award-winning team with demonstrated EQ and people management skills

Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results Strong and proven business acumen

Expertise in social data analysis and measuring KPIs impactful to the business

Strong experience reporting ROI to senior leadership

Analytical skill and the ability to use digital tools to find actionable insights through data

A collaborative nature with finesse in developing relationships cross-functionally

Global experience is required

Exact compensation may vary based on several factors, including skills, experience, and education.

Salary between $150,000-$170,000

Open to relocation candidates, relocation package. No remote candidates.