FSC Executive Search & Monceau Carrières

Franchise Network Leader (US/Mexico)

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Vincent Rocagel

Vincent Rocagel

Consultant Senior

The Role:


Reporting to the Head of International Operations, the Franchise Network Leader is

responsible for overseeing the company’s network of stores in the US and Mexico. As the main contact for franchisees, you establish a trusting relationship and provide daily support in managing general operational issues (revenue growth, product and service offerings, merchandising) or specific issues (openings, renovations). As the "voice" of the franchisees to the headquarters, you convey issues from each country to the relevant departments and the line Manager.


Your main responsibilities are:


• Adherence to the Concept & Franchise Agreement

- Conduct compliance audits and animation visits

- Implementation, with franchisees, of action plans (SMART)

- Drafting Visit Reports


• Animation & Economic sustainability of the stores

- Knowledge, monitoring, and optimization of management indicators (revenue, expenses,

COGS)

- Sharing product news, tools, initiatives (launch of new products, marketing operations) with

countries / stores and ensuring their proper implementation

- Training countries / stores in the brand's tools (audit self-control tools, digital tools)

- Revision of Pricing Policies (competitive analysis, product mix study, margins)

- Consolidation and sharing of "Best Practices" between countries / stores and connecting

franchisees on common subjects/themes/issues

- Various surveys on stores in the area (examples: product assortment; survey of displays to

allow marketing to develop the right assets)

- Handling specific requests (POS, communication support, marketing visuals, locally sourced

products, local events)


• Project Management


New store openings

- Act as a project manager for openings in your territory in coordination with the franchisee and

various departments (layout, sales, marketing, training)

- Physical presence before and after opening

- Training support and operational expertise (specific/management training planning, project

follow-up)

-Assistance in identifying HR needs for teams and screening candidates for defined positions

Ad hoc projects

- Study adaptability of project launches internationally (compliance with local legislation, supply

lead time, product availability)

- Event organization: Meetings/Annual Convention


The focus will be 85% in the US where there are 10 franchisees in 18 stores to date and 15% in Mexico where there is a master franchisee with own operations & marketing team.


The candidate is ideally located in Texas area or on the East Coast. Extensive time on the field required.


Your Profile


• Education: Bachelor's degree to Master's degree


• Experience:

- Junior (1 to 3 years of experience in the food or chain restaurant industry)

- Franchise knowledge

- Managing a multi-site area is a plus

- Spanish is a plus


• Interpersonal Skills:

- Excellent interpersonal skills, human psychology, and diplomacy / Ability to listen and observe

/ Ability to rally and engage

- Influence: Commercial and influential qualities (assertiveness without alienating)

- Communication: Excellent communication skills, both oral and written, around projects

(managing relationships with franchisees / points of sale as well as with headquarters support

services)

- Organization: Good organization for monitoring and prioritizing issues in their scope

- Autonomy: Independent, proactive, and pragmatic

- Drive, Resourceful

  • Seniority level

    Entry level
  • Employment type

    Full-time
  • Job function

    Business Development and Training
  • Industries

    Food and Beverage Services

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