TPG is a leading global alternative asset management firm, founded in San Francisco in 1992, with $229 billion of assets under management and investment and operational teams around the world. TPG invests across a broadly diversified set of strategies, including private equity, impact, credit, real estate, and market solutions, and our unique strategy is driven by collaboration, innovation, and inclusion. Our teams combine deep product and sector experience with broad capabilities and expertise to develop differentiated insights and add value for our fund investors, portfolio companies, management teams, and communities.
TPG’s success depends on our people, and we build and sustain our world-class team by creating an inclusive, supportive culture within the firm that seeks excellence and encourages humility and transparency. The quality of our investments and our ability to build great companies depend on the originality of our insights. Reaching our firm’s full potential means supporting every team member to bring the fullness of their unique perspective to their work and to our community. We are committed to a diverse, equitable, and inclusive workplace to foster diversity of thought and reflect the breadth of our limited partners and portfolio companies.
Description of Position
TPG’s Global Communications team is responsible for managing all aspects of the firm’s brand and reputation, strategic internal and external communications, and corporate marketing. The team is looking for an Associate to join full time in New York. The individual will work across the Communications group, providing strategic guidance and support to TPG’s businesses spanning private equity, credit, and real estate. Working closely with colleagues in the Communications team and stakeholders across the firm, they will contribute to content strategy and execution, media relations, digital and social media channel development, and other communications and brand priorities.
The ideal candidate will be an exceptional writer and editor and a motivated, energetic individual who is highly organized, able to multi-task, and has excellent attention to detail and strong project management skills. They will be a proactive self-starter that can work both independently and as a collaborative member of the broader Communications team and is able to build and maintain a network of stakeholders at all levels across the firm.
This is a unique opportunity to join a dynamic leader in the alternative investment management industry. This individual will have the opportunity to help promote the firm in new and creative ways, showcase the insights and uniqueness of the organization through a variety of channels, and strengthen TPG’s position as an industry leader. This is a hands-on opportunity to contribute to and learn from a dynamic and entrepreneurial team and acquire a broad range of communications experience.
Principal Responsibilities
Play a core role in supporting the implementation of the firm’s communications strategy, investment team and portfolio company counsel/support, and new business activities.
Draft and edit communications materials and content related to the firm and its investment strategies, including but not limited to press releases, social media posts, client communications, talking points and Q&As, announcement rollout/strategy plans, thought leadership articles, internal memos, and award submissions.
Provide media relations support for key initiatives and strategies.
Assist in the development and ongoing maintenance of external and internal editorial content calendar across all channels, including TPG-owned social media accounts, website, newsletters, and firmwide meetings.
Provide drafting, editing, and proofing support for paid media content including Q&As, articles, and podcasts/videos.
Maintain media, conference, and awards databases for the firm and businesses, and assist with research and evaluation of speaking opportunities and awards participation.
Keep up with and provide research/analysis on trends across the media landscape, including paid/earned media opportunities, reporter moves, etc., as well as macro, societal, industry, and market trends and issues impacting TPG and its businesses.
Track and conduct analysis of media coverage of portfolio companies, peers, and industries.
Occasionally provide internal communications support, including for TPG’s weekly firmwide meeting, intranet, and affinity groups.
Commit to continuous learning and improvement that will enhance the overall team’s processes and results.
Requirements
2-4 years of experience working at an agency or in-house communications/PR role.
Excellent organizational, interpersonal, and communication skills.
Exceptional writing/proofreading, research, and analytical skills, with a fundamental understanding of or interest in finance.
Ability to work with a variety of stakeholders and effectively collaborate with teams across multiple geographies and levels of the firm.
The desire to work in a fast paced, demanding environment; highly organized with the ability to multitask on various high-profile projects.
A quick learner, who is intellectually curious prepared to jump in at a moment’s notice.
Interest in an array of projects across digital media, corporate communications, and corporate marketing.
Technological proficiency and well versed in Microsoft Office (Word, Outlook, and PowerPoint).
A Bachelor’s degree or equivalent.
Financial services experience essential; working knowledge and interest in investment management an advantage.
It is expected that the annual base salary for this role will be up to $100,000. Base salary is one component of TPG’s competitive total rewards package which typically includes discretionary compensation, comprehensive health benefits, and paid time off. Other incentives may also be available to certain eligible employees.
Seniority level
Associate
Employment type
Full-time
Job function
Public Relations, Writing/Editing, and Marketing
Industries
Financial Services and Venture Capital and Private Equity Principals
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