Head of Content Marketing

Expected compensation: 130,000.00 - 150,000.00 USD Per Year

As the Head of Content Marketing, you will be responsible for shaping and executing a comprehensive content strategy that positions HireArt as the leading solution in contract workforce management. You will own the content roadmap, media mix strategy, and SEO execution- ensuring that our content drives pipeline growth and enhances our market presence. Your role will involve setting and hitting ambitious content volume goals, optimizing existing content for SEO, and continuously improving our organic ranking performance.

As the Head of Content Marketing, you’ll be responsible for:

• Content Strategy & Roadmap:
• Develop and own the content roadmap and media mix strategy that aligns with HireArt’s overall marketing and business goals.
• Drive differentiation of HireArt in the market through compelling and strategic content that resonates with our target audience.
• Leverage content as a key driver of pipeline growth, ensuring that every piece contributes to lead generation and nurturing efforts.
• Content Creation & Execution:
• Lead the execution of the content strategy with an emphasis on high-frequency, high-quality content production.
• Set quarterly content volume goals and develop a resource and budget plan to achieve them, leveraging in-house creators, freelancers, and agencies as needed.
• Manage the end-to-end content creation process, from ideation and writing to editing, design, and publishing.
• SEO Strategy & Execution:
• Ensure that the content roadmap is aligned with SEO best practices, optimizing every piece for maximum search ranking impact.
• Optimize historical content to improve organic search performance and maintain a strong presence in relevant search results.
• Track organic ranking progress and set quarterly and annual goals for SEO performance, identifying steps and strategies to achieve these goals.
• Performance Tracking & Optimization:
• Own the content demand generation funnel from lead creation to conversion into sales opportunity. Set quarterly goals for volume and conversion metrics.
• Regularly monitor content performance metrics and organic search rankings, making data-driven decisions to optimize content and SEO strategies.
• Collaborate cross-functionally to ensure that content and SEO efforts are aligned with overall company and revenue org goals and KPIs.
• Continuously refine the content and SEO strategy based on performance data, market trends, and evolving business objectives.

Requirements

• 5+ years of experience in marketing, ideally within a B2B environment
• Proven experience in content marketing, with a strong focus on content strategy and execution.
• Demonstrated success in driving pipeline growth through content and SEO efforts.
• Expertise in SEO best practices and a track record of improving organic search rankings.
• Strong project management skills with the ability to manage multiple content initiatives simultaneously.
• Excellent writing, editing, and communication skills.
• Experience managing content teams, freelancers, and/or agencies.
• Data-driven mindset with the ability to analyze performance metrics and make informed decisions.
• Familiarity with the software or tech industry, particularly in B2B and staffing/HR, is a plus.
• Start-up experience is a plus.

HireArt Offers a Benefits Package That Includes

• 100% employer-covered insurance premiums
• Health, Dental, and Vision insurance for employee, spouse, and children
• Life and disability insurance
• Paid Parental Leave
• Work-from-home stipends, including:
• Workspace/home office set-up
• Company supplied Apple laptop
• Phone/internet stipend
• Lunch/snacks
• Uncapped PTO, including paid office holidays
• 401(K) through Fidelity
• Equity grant - you’ll earn a stake in our success!

This is a remote, full-time, permanent position with HireArt. It is open to candidates who reside and are authorized to work in the United States and able to work during Eastern Time Zone business hours. Unfortunately, we're unable to offer sponsorships or do corp-to-corp.

HireArt values diversity and is an Equal Opportunity Employer, which is why we are interested in every qualified candidate, regardless of their background, how they identify, or their inclusion in any protected class.