Head of Digital
Our client is seeking a seasoned Head of Digital with extensive experience in the direct-to-consumer beauty industry. This role is pivotal in driving brand growth through strategic acquisition campaigns, while also ensuring the retention and satisfaction of valued customers. If you have a passion for beauty, a strong background in digital marketing, and a proven track record of leadership, this could be your next career move.
What You'll Do
What You'll Do
- Develop and execute innovative acquisition strategies across Meta, TikTok, and Google
- Analyse campaign performance and optimise for ROI
- Manage and optimise our e-commerce platform for improved conversions
- Collaborate with developers for site enhancements
- Manage multi-million-dollar budgets, track spending, and report on performance
- Create and implement campaigns for immediate customer action
- Craft compelling ad copy and landing pages
- Develop strategies to enhance customer loyalty and reduce churn
- Execute personalised email campaigns and loyalty programs
- Lead and mentor a marketing team, fostering a culture of collaboration and excellence
- Expertise in Meta, TikTok, and Google advertising
- Proficiency in Shopify administration and e-commerce best practices
- Experience managing multi-million-dollar marketing budgets
- Strong background in direct response and retention marketing
- 8-10 years in direct-to-consumer, preferably beauty, industry
- Previous people management experience
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Seniority level
Executive -
Employment type
Full-time -
Job function
Marketing and Sales -
Industries
Staffing and Recruiting
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