TPH Group

Head of Digital Marketing (E-Commerce)

TPH Group New York, United States


About the Company:

TPH Capital is a diversified Private Equity Firm based in New York City, overseeing a portfolio of partially-owned companies across various technology sectors. Our portfolio encompasses businesses with employee sizes ranging from 40 to 500, operating on a global scale. These companies span a wide array of industries, including Direct-to-Consumer and B2B SaaS, demonstrating our commitment to innovation and growth in the tech space. Notable companies within our portfolio include Praxis EMR, Holafly, MapVX, FullFlld, and Orchid Black, among others.


Position Overview: We are seeking a strategic and results-driven Director of E-commerce and Digital Marketing to lead our expansion efforts. This role will be pivotal in scaling our Amazon sales to $100 million+ and driving growth across other e-commerce platforms.


Key Responsibilities:

  • Develop and execute a comprehensive e-commerce strategy to expand sales channels, including Amazon, Shopify, and other platforms.
  • Lead and scale Amazon sales, optimizing product listings, pricing strategies, and customer engagement to achieve $100M+ revenue targets.
  • Oversee digital marketing initiatives, including paid advertising, SEO, content marketing, and affiliate marketing, to drive traffic and conversion.
  • Collaborate with the supply chain and operations teams to ensure seamless product availability and fulfillment.
  • Analyze market trends, customer behavior, and competitive landscape to identify growth opportunities.
  • Manage and mentor a team of e-commerce and digital marketing professionals, fostering a culture of innovation and excellence.



Qualifications:

  • Proven technical track record of scaling Amazon sales to $50M+ and managing large-scale e-commerce operations.
  • Deep technical understanding of digital marketing strategies, including PPC, SEO, content marketing, and affiliate marketing.
  • Strong analytical skills with the ability to interpret data and make informed business decisions.
  • Experience in the floral, gardening, or decor industry is a plus.
  • Excellent leadership and communication skills, with a strategic mindset.



WORK MODE: Hybrid, with bi-weekly payment.

Compensation: Competitive salary in market of residence, benefits package, generous performance-based bonuses and educational / professional development incentives.


SELECTION PROCESS:

  • Initial interview with internal team to discuss role specifics in detail.
  • Follow-up email with six questions, requiring responses within 24 hours.
  • Reference checks, followed by a final interview to review insights gathered from the reference calls.



DEADLINE FOR CANDIDATE LIST SUBMISSION: Friday, September 13th.

  • Seniority level

    Director
  • Employment type

    Full-time
  • Job function

    Marketing and Sales
  • Industries

    Venture Capital and Private Equity Principals

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