Head of Marketing

As the Head of Marketing at NewHomesMate, you will be responsible for leading all aspects of marketing, including brand strategy, performance and demand generation, and creative. You will play a pivotal role in shaping how we go to market and accelerating our growth trajectory.

Key Responsibilities:

• Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
• Lead the development of NewHomesMate's brand positioning, messaging, and visual identity to ensure consistency across all channels and touchpoints.
• Oversee performance marketing channels, including PPC advertising, SEO, SEM, email marketing, and social media advertising, optimizing campaigns for maximum ROI.
• Collaborate with cross-functional teams, including product and sales, to align marketing efforts with business objectives and drive cohesive go-to-market strategies.
• Utilize data-driven insights and analytics to track and evaluate marketing performance, identify areas for optimization, and make data-driven decisions.
• Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.
  
  

Qualifications:

• Proven track record of success in marketing leadership roles, preferably within the tech startup or real estate industry.
• Strong strategic thinking and problem-solving skills, with the ability to translate business goals into actionable marketing strategies.
• Deep understanding of brand development and performance marketing principles and best practices.
• Experience marketing a company or product from its infancy, ideally within a startup or growth-stage company environment.
• Previous B2C experience, with a deep understanding of user personas and consumer values to drive demand generation and user acquisition strategies.
• A "swiss army knife" mentality: We value team members who are versatile, adaptable, and excited to take on a variety of familiar and unfamiliar challenges.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and stakeholders.
• Demonstrated leadership abilities, with experience managing and developing high-performing marketing teams.
• Passion for innovation and staying ahead of industry trends.
  
  

About Us:

NewHomesMate is an online marketplace to find, compare and buy new construction homes. We are a fast-growing startup on a mission to revolutionize the new construction home-buying experience by helping more people get a home. We are a team of new home experts and we do one thing: help you find your new construction home.

Why Are We Here?

Simple: Finding the right new construction home can be challenging, especially when comparing different communities and plans. We saw an opportunity to improve the process, so we founded NewHomesMate to make it easier for you to discover, compare, and purchase the ideal new home in the perfect community.

But Why New Construction?

Because we believe new construction offers the best possible combinations of benefits, especially for first-time homebuyers (the people we most like to help the most). You get a warranty so there are no surprise costs for repairs, builders are willing to work with you to get mortgage challenges addressed, and you get to pick the features that make a house your home.

We assembled a crack team of expert agents that know every city, every neighborhood, and each new development like the back of their hand. They work hard to develop good relationships with the builders and gather insights unavailable elsewhere.

Where are We? We currently operate in 15 markets in Texas, Florida, Arizona, South & North Carolina, Georgia, and Colorado but we’re not going to stop there. We are expanding our teams in all markets and are excited to talk to you!