As the Head of Marketing, you will be responsible for leading all aspects of marketing, including brand strategy, performance and demand generation, and creative marketing. You will play a pivotal role in shaping how we go to market and accelerating our growth trajectory.
Key Responsibilities:
Develop and execute comprehensive marketing strategies to drive brand awareness, customer acquisition, and revenue growth.
Lead the development brand positioning, messaging, and visual identity to ensure consistency across all channels and touchpoints.
Oversee performance marketing channels, including PPC advertising, SEM, email marketing, and social media advertising, optimizing campaigns for maximum ROI.
Collaborate with cross-functional teams, including product and sales, to align marketing efforts with business objectives and drive cohesive go-to-market strategies.
Utilize data-driven insights and analytics to track and evaluate marketing performance, identify areas for optimization, and make data-driven decisions.
Manage and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and innovation.
Qualifications:
Proven track record of success in marketing leadership roles, preferably within the tech startup or real estate industry.
Strong strategic thinking and problem-solving skills, with the ability to translate business
goals into actionable marketing strategies.
Deep understanding of brand development, performance marketing principles and best practices.
Experience marketing a company or product from its infancy, ideally within a startup or growth-stage company environment.
Previous B2C experience, with a deep understanding of user personas and consumer values to drive demand generation and user acquisition strategies.
A "swiss army knife" mentality: We value team members who are versatile, adaptable and excited to take on a variety of familiar and unfamiliar challenges.
Excellent communication and interpersonal skills, with the ability to effectively
collaborate with cross-functional teams and stakeholders.
Demonstrated leadership abilities, with experience managing and developing
high-performing marketing teams.
Passion for innovation and staying ahead of industry trends.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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