Lead, Integrated Media Marketing, Sport - Jordan NA

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At NIKE, Inc. it's about each person bringing skills and passion to a challenging and constantly evolving game.

Soul, performance and style take flight at Jordan Brand. With its deep roots in basketball, the Jordan Brand began as an homage to one player: Michael Jordan. Since then, Jordan has become synonymous with peak performance and an endless pursuit of greatness. Employees in merchandising, product branding, sports marketing and sales bring creativity, innovation and audacious design to footwear and apparel, all with one mission in mind: help athletes fly on and off the court.

With the media landscape evolving rapidly, it's an exciting time to be a part of Jordan's North America Integrated Marketing Team. As a Lead for Integrated Media Marketing, you will be responsible for driving digital initiatives for key campaigns across online channels. You will have the opportunity to steward plans around unique product drops, Athlete Sport Moments, and Brand Voice campaigns that come to life across Jordan Brand North America ecosystem.

You are proficient in paid social and display media programs and understand how to use these media channels to engage consumers and drive action. You have strong experience using digital first insights to drive direct response engagement - connecting consumers with brand innovation, experiences, content that inspires, while using data and testing insights to continuously improve.

You are a proactive teammate capable of wearing multiple hats - managing multiple projects at once while hitting strict deadlines and communicating progress to teammates effectively. You commit and have a strong desire to learn how we inspire, serve, and reengage consumers across media. You also have curiosity - you love trying new approaches, learning what works, and improving existing processes.

In this role, collaboration, clear communications, and accountability are key. We are seeking someone who is analytical, eager to innovate, measure, test, sometimes fail, learn, and evolve to shape the strategy and planning for Jordan campaigns across all media channels.

• Helping Integrated Media advance Paid Social and Display marketing efforts
• Create learning agendas and work with agency to execute digital marketing tests that lead to progress in practices and performance
• Analyze large amounts of data and communicate findings to key internal collaborators through detailed reporting
• Help foster and develop relationships within the Jordan Digital team, Creative, Operations, Organic Social, and Brand teams to unlock growth through collaboration
• Audit Jordan brand presence across our visual media programs to ensure executional excellence in how Jordan shows up where consumers spend their time
• Helps implement omni-channel digital marketing strategies designed to meet various awareness, demand and retention business objectives
• Partner with the Fields of Play (FOP) leads and Brand team to assist with development of media plans and see through plans to achieve clear, measurable goals
• Support the tactical execution of omni-channel marketing plans to ensure business KPIs are met
• Computer system analysis and future software recommendations
• Dive deep into the campaign performance to understand trends and identify successes and opportunities. Then share back with key team members to help expose places where we can get even better
  
  

• Bachelor's degree or equivalent combination of education, experience or training
• 3-5 years of work experience in paid digital media with an emphasis on direct response objectives
• Preferably 2-3 years experience in both Paid Social and/or Display advertising with strong understanding both to drive action / meet e-commerce goals (revenue, new members)
• Strong in-platform experience with Expertise with FB/IG, Snapchat, YouTube, Tik Tok; experience with online-to-offline and/or app acquisition campaigns also a plus
• Strong marketing operations experience incl. working with creative ops teams
• Proven track record of managing and optimizing digital marketing channels to deliver against commerce KPIs to increase revenue and/or new customers
• Self-starter with an innate curiosity and the drive to test, learn, adapt and be agile in a constantly evolving environment
• Strong analytical skills & comfort with getting your "hands dirty" diving deep into the numbers Proven capability to use data to drive business decisions & marketing optimization required
• Experience managing multiple projects at once while hitting strict deadlines
• Passion for Sports, Fashion, with particular interest in Basketball Culture
  
  

NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.

NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

Whether it's transportation or financial health, we continually invest in our employees to help them achieve greatness - inside and outside of work. All who work here should be able to realize their full potential.